Better facilities, more events are attracting a new breed of farm buyer and driving the equine industry’s growth
By Frank Goad
Lexington and Kentucky have long laid claim to the title “Horse Capital of the World” thanks mostly to the state’s famed Thoroughbred breeding and racing industry. However, another longstanding equine sector has developed a strong footing the past few years and now is quickly adding to the commonwealth’s reputation: The sport horse segment is growing and thriving, especially in Central Kentucky.
The sport horse’s bright, strong future in the commonwealth was virtually assured when the Fédération Équestre Internationale (FEI) chose the Kentucky Horse Park to host its 2010 World Equestrian Games, the world’s premier equestrian event. Three years after the fact, that 16-day competition looks to have permanently jumped sport horse activity into a higher level.
In February 2012, the North American Riders Group’s annual report of the Top 25 Horse Shows included three at the Kentucky Horse Park (KHP) – the first time any venue had more than a single event. One of those, the Alltech National Horse Show, brought in 350 riders from nine countries and more than 560 horses, all for sport horse events. Eyebrows raised everywhere when Nicholasville-based Alltech became the name sponsor and moved the National Horse Show in 2012 to KHP from its long-time New York City home in Madison Square Garden. The show’s final year at the Madison Square Garden was in 2001, and for nine years it was hosted at alternating locations in New York and Florida. Alltech became title sponsor of the Alltech National Horse Show in 2011, settling the historic show in its new home at the Kentucky Horse Park the same year.
Actually, sport horses and events have been in Kentucky all along, and their reach and influence has quietly grown – because it has been overshadowed by more romantic and exciting Thoroughbred racing, “the sport of kings.” Racing commands attention due not only to high-dollar stakes purses and eye-popping prices for premium horses but to pari-mutuel wagering and the potential thrill of cashing tickets. Sport horse events in the United States tend to be more low-key and family-focused, and without the large purses awarded at race tracks.
There is money in the sport horse industry, however. Just ask the brokers who specialize in horse farm real estate. Clients from global sport horse centers are now regularly buying property and setting up new operations.
More than just a sport – national honor
Undoubtedly many of those investment decisions are the result of the Alltech 2010 FEI World Equestrian Games. Of the 507,000 tickets sold, 70 percent went to non-Kentuckians. Attendees came from all 50 states and 63 foreign countries. The 632 human athletes and 752 horses that competed came from 58 nations.
There were two official economic impact studies – one commissioned by the state of Kentucky estimated a $201.5 million impact, and the other commissioned by the FEI estimated an economic impact ranging from $373 million to $396 million.
“There is little question that the decision to bid for and ultimately host the World Equestrian Games in 2010 placed the state of Kentucky on the world stage,” said Kathy Meyer, senior vice president for marketing with the U.S. Equestrian Federation. “Investments in the infrastructure at the Kentucky Horse Park are paying back in spades as we watch sport horse owners and breeders relocate to Lexington Kentucky to be close to what is arguably becoming an international hub for sport horse events.”
There were several important firsts when WEG came to Kentucky, most notably that it was the first time it occurred outside of Europe. It was the first time world championships for eight equine disciplines were held in the same place, and the first time they’ve ever had a title sponsor, animal feed supplement producer Alltech, which also provided much of the capital for a new 5,520-seat indoor arena.
Given that sport horse events are one of the three most popular audience draws in Europe (soccer and Formula 1 racing being the others), having WEG come to Lexington was confirmation that sport horse event popularity is solid in Central Kentucky, the region and in America. Although many Americans are unaware of the range of events – much less the fierce international competition – the United States performs strongly throughout the world.
Another signal of the credibility of KHP and the region’s love of horse is the fact that Rolex has held its four-star equestrian Three-Day Event there since 1978. In Olympic years, Rolex is a key selection event in determining U.S. team members.
As of 2010, in the World Equestrian Games, the U.S. ranks third in medals behind Germany and England, respectively; U.S. riders are tied with England for gold medals, have 12 silver to their 14, and 11 bronze to their eight. (Germany is the runaway leader with more total medals than the U.S. and Britain combined.)
Equestrian sport has 10 disciplines, eight of which are the most common events: combined driving; dressage; endurance riding; eventing; paraequestrianism; reigning; and show jumping. Outside of the world championships, you can find those events in the disciplines occurring in Kentucky throughout most of the year, but often featuring only one event, such as dressage.
Potential to get much bigger still?
For the last 20 years, events have been on the rise. In July alone, there were eight sport horse events at the Kentucky Horse Park, evidence of the strong appeal and variety of sport horse activities. That KHP is considered the premier U.S. sport horse venue is another feather in our region’s cap; better yet, it rivals many of the best venues in Europe. Most equestrian venues can support one event at a time, but KHP often has three or more simultaneously. That variety creates a something-for-everyone opportunity for visitors.
Derek Braun and his wife, Gwen, own Split Rock Farm and believe Kentucky is only beginning to realize its potential with the sport horse industry. WEG “created the infrastructure for a real beginning and is by no means the finish line for dressage, show jumping and other events,” Braun said.
He would know. Braun started riding at age 7 and by 16 was one of the premier junior riders in the United States. He went on to win international events.
“Lexington has a culture of the horse – it’s embedded in the community like no other town in the U.S.,” Braun said. “Even those not in the sport love it. Still, how to grow it in a way that continues to involve the whole community is the challenge.
“People locally understand it’s a great family outing, and our region’s challenge is showing everyone else that it’s an exciting, fun, family-friendly way to spend one or several days. That’s a task for we who are involved in the sport, and for local leaders and business people,” he said. “If we succeed, everyone wins, including our guests.”
To prove his point, Braun and his wife have organized a series of amateur events in “the European style” at their farm in northern Fayette County. Their roster of sponsors includes local law firms, car dealers, feed vendors and a variety of others. At Split Rock Farm, they’ve created an affordable, comfortable, family-friendly way for young riders to learn and make friends in a safe, comfortable atmosphere.
There’s increased sport horse sector activity in Shelby County, which bills itself as the American Saddlebred Capital of the World.
WEG helped “showcase Saddlebred horses, events and ownership to new eyes, many of whom were unaware and are now part of a growing audience,” said Katie Fussenegger, executive director at the Shelbyville and Shelby County Tourism Commission & Visitors Bureau. New Saddlebred farms are on the rise in Shelby County as the state’s agricultural landscape continues to shift.
Saddlebreds were refined by Kentucky breeders more than 200 years ago and as long ago as the Civil War were a favorite mount among military officers. Having established a breed registry in 1891 and spread around the world, today they are the perfect-postured, gaited show animals sometimes known as the peacocks of the horse world.
“Tobacco growing has declined, as has dairy farming, as the shift to larger, corporate-style dairy farms has continued,” Fussenegger said. “That opened up new farmland to Saddlebred breeders and owners. Add in that within 60 miles of Shelbyville there are all the Saddlebred shows you’d want. Plus, our proximity to (KHP) adds more opportunities for horse enthusiasts of all stripes to come and be a part of what is pretty much horse heaven.”
Horse Park creating steady incomes
Thoroughbred racing meets at Churchill Downs, Ellis Park, Keeneland and Turfway Park occur in bursts that total a few months a year, and the steeplechase races at Kentucky Downs in Franklin run no more than two weeks per year. Even then, other than those directly involved in the races, the majority of people who attend horse tracks do so only for the day.
Sport horse events, however, are multiday and occur almost continuously May through November at the Kentucky Horse Park, with some running for up to five days. They bring tens of thousands of people – including entire families – to Kentucky for extended stays. This feeds millions of tourism dollars into local economies, but many wonder how this helps the rest of the state.
John Nicholson, executive director of the Kentucky Horse Park, explains the revenue generated by visitors.
“The visitors to the park and sport horse events generate $180 million in economic activity for local businesses and their towns,” Nicholson said. “People ask, ‘What does that do for Boyd or Fulton counties at the ends of our state?’ It generates $18 million in tax revenues that the legislature distributes across Kentucky. Of that, the Horse Park only keeps $2.4 million for its operations and to support further development of programs and tourism.”
And since the wide-ranging facilities upgrades made in connection with WEG, KHP is now considered as “America’s go-to spot for national and some international competitions,” he said, which means a steady stream of future revenues.
KHP also generates jobs. While its staff of 78 full-time people and another 15 for food service is not huge, there are many more jobs connected with park operations, including contract workers for a variety of seasonal jobs.
Beyond the park’s direct staff, there are 35 different horse-related organizations and associations that have made KHP their homes by locating their headquarters and administrative offices there. They employ between 350 and 400. In all, 650 to 700 people report for work each day at KHP for equine-related jobs.
There is growth in the businesses that support the sport horse industry, such as veterinary services. Alex Riddle, who handles public relations and marketing for the full-service Rood & Riddle equine hospital, also sees WEG as a launching point. After years of slow but steady growth, Riddle said their firm has seen sport horse business skyrocket.
“For our equine podiatry business alone, we now have regular clients from eight states and seven countries,” Riddle said. Many sport horse events, such as show jumping and eventing, place high demands on the horses, and podiatry is an important part of their care.
“Since WEG, we have been continually adding clients and furthering our reputation as providing the best in equine medical care and surgery in the world,” he said. “We have one of the largest staffs of board-certified equine podiatrists, surgeons and other equine medicine specialists anywhere. Sponsoring events and being part of the shows has helped us immensely.”
New neighbors, new farms
It takes a special horse to compete. The majority of sport horses are “warm bloods” and breeds that work well in the events featured in sport horse competitions. While the Thoroughbreds that Kentucky is famed for are sometimes used in competitions, most individuals of this breed are not able to handle the intense physical demands of activities like jumping, or lack the temperament for events such as dressage, or cannot move in a manner or style that meets specific performance characteristics mandated by event rules.
(Clydesdales and other draft horses are called “cold bloods”; Thoroughbreds and Arabians are examples of “hot bloods.” Warm bloods are not created by breeding cold and hot bloods, though this is a popular misconception.)
Europe remains the leader in warm blood horse breeding, but, like other aspects of the sport, new blood has come to the Bluegrass. People have bought farms, invested in the area and now consider it their part- or full-time home. Tom Biederman, owner for 18 years of Biederman Real Estate and Auctioneers in Lexington, has represented many horse farm buyers and sellers.
“Where (in the past) many sport horse farms were leased, more people are buying their farms and making this area their summer or northern base,” Biederman said. “While the Thoroughbred market in this area is still quite large, the number of sport horse farms is growing and has been for some time.”
The nearer the park in Fayette County, the greater the activity, but surrounding counties are seeing new farms established, too, with many in Scott County just north of KHP. Scott, Bourbon and Woodford counties also are free of the minimum farm size restrictions.
“Because Fayette County has a 40-acre minimum on new farms, and since a sport horse farm often needs far less, counties around Lexington are seeing the sales and leasing of sport horse farms, particularly counties north of (KHP),” said Bill Justice, whose Justice Real Estate is an equine specialist. “Part of the growth here is our central location. With shows ranging from Florida to New York, being in the middle makes things much easier for them.”
Kentucky is not yet as attractive to breeders as Europe, which has a longer and stronger tradition, Braun said, but it is becoming more competitive.
“While this is a garden spot and an ideal place to raise horses, it’s still more costly to produce a horse here than in Europe,” according to Braun. “That being said, on a scale of one to 10, I’d say the growth over the last five or so years is an eight.”
Biederman has seen steady growth in the number of sport horse farms and expects it to continue. Partly that is because sport horse farms have a lesser need for acreage.
“It’s been slowly but steadily increasing for the past five years, and I expect to see another three to five new farms a year for at least the next five years,” Biederman said. “Where a Thoroughbred farm needs at least 100 to 400 acres, most sport horse farms can operate comfortably on 25 or 30 acres with a 15- or 20-stall barn and a ring for practice and training.”
Kentucky’s larger Thoroughbred infrastructure and culture provides a strong natural support for sport horse operations, too.
“It’s a natural extension of this area’s historic love of the horse – they are part of our culture and our lifestyle,” in Biederman’s view. “Lexington is a great town with many amenities and a great lifestyle that appreciates horses. Our people are involved with them in a way few other towns can match.”
It’s a combination of assets that is attracting sport horse farm buyers from abroad.
“While people have come from a variety of European countries, I’m seeing the most new owners coming from South America,” he said. “They summer here and then head back down there for the winter.”
Kentucky’s charms extend beyond the equine infrastructure and its conveniences. The region’s lifestyle is proving to be inviting for newcomers when they explore beyond their new farm, Riddle said. Those new to the area quickly join the nightlife.
“With horses as the common ground, they soon find themselves with many new friends,” Riddle said. “Given how large the horse community is here, they just join right in and enjoy themselves.”
Just the beginning
All those interviewed agree that Kentucky’s sport horse sector is poised for even more growth. They say what’s needed is more community involvement, and stronger, more consistent participation by local leaders and businesses.
“They’re starting to get it, but it takes time,” Braun said. “It’s new territory for many of them after decades of Thoroughbreds, but most understand the growth potential and see the value to the commercial development.”
Riddle agrees that the sport horse is achieving a firm footing in Kentucky.
“Even though the Bluegrass is well known for Thoroughbreds, the sport horse industry’s growth, along with the rise in other types of events at KHP, is further proof that we have the most solid claim to being the horse capital of the world,” Riddle said.
The future – and the promise of future growth – is bright indeed.
Frank Goad is a correspondent for The Lane Report. He can be reached at [email protected].