Earns 38 Pinnacle Awards at convention
LOUISVILLE, Ky. (Oct. 1, 2014) — This year’s Kentucky Derby Festival earned a record 38 Pinnacle Awards—including 18 Gold Pinnacles— at the 59th Annual International Festival & Events Association’s Convention and Expo in Kansas City, Kan.
“As rewarding as it is to come here and be recognized by industry professionals and our peers from around the world, these awards are a testament to the hard work and dedication of our Board, staff, the thousands of volunteers and our sponsors,” said Mike Berry, president & CEO of the Kentucky Derby Festival.
The International Festivals and Events Association has more than 2,000 member festivals worldwide. Each year, the IFEA Pinnacle Awards competition honors the best special events, festival materials, promotions and ideas among the organization’s membership.
The Festival won GOLD awards for:
- Television – Best TV Promotion
- Multimedia – Best Event Website
- Multimedia – Best Organization Website
- Best Misc. Printed Materials
- Best Company Image Pieces
- Best Commemorative Poster
- Best Pin or Button
- Best Sponsorship Program for Individual Sponsor
- Best Volunteer Program
- Best Event/Program within an event to Benefit a Cause
- Best Event (within an existing event/Festival)
- Best New Promotion Activity
- Best New Attendee Service
- Best Overall Merchandising Program
- Best Press/Media Kit
- Most Creative/Effective News Stunt
- Best Media Relations Campaign
- Best Promotion publicizing an IFEA/Haas & Wilkerson Pinnacle Award Win
The Festival won SILVER awards for:
- Grand Pinnacle
- Radio – Best Radio Promotion
- Best Festival/Event Mobile Application
- Best Cover Design
- Best Other Merchandise
- Best Sponsor Gift
- Best Overall Sponsorship Program
- Best Green Program
- Best Emergency Preparedness & Risk Management Plan for an Event
- Best Food & Beverage Program
- Best New Event
The Festival won BRONZE awards for:
- Multimedia – Best Event/Organization E-newsletter
- Best Single Newspaper Display Ad
- Best Ad Series
- Best Outdoor Billboard
- Best T-shirt Design
- Best Misc. Clothing
- Best New Merchandise
- Best Targeted Sponsor Solicitation Proposal
- Best Single New Sponsorship Opportunity
- Best Money-Making Idea
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