LEXINGTON, Ky. (Oct. 3, 2017) – Keeneland will launch a new Twitter handle for the 2017 Fall Meet, @BetKeeneland, dedicated to providing on-demand content to horseplayers and a Handicapper of the Day series featuring a unique benevolent aspect benefitting the Permanently Disabled Jockeys Fund.
“The @BetKeeneland handle is an exciting mix of traditional and cutting edge designed to deliver real-time handicapping tips and tools directly to our wagering fans,” Keeneland Chief Marketing Officer Christa Marrillia said. “The Handicapper of the Day series will further elevate the race-day fun and, in keeping with Keeneland’s philanthropic mission, support the PDJF.”
Among the nationally prominent handicappers set to participate as a guest handicapper are NBC Sports’ Bob Neumeier, ESPN College Game Day’s Chris Fallica, Daily Racing Form’s Marty McGee and Byron King, TVG and Horseplayernow.com’s Caton Bredar and SiriusXM at the Races’ Steve Byk. Keeneland will provide each Handicapper of the Day with a $200 bankroll to wager over the course of the race day, with winnings going to support PDJF.
“The PDJF appreciates the support of Keeneland and all of the handicappers in this series, which is part of the great racing program Keeneland produces,” PDJF President Nancy LaSala said.
Another feature of @BetKeeneland will be the Keeneland NOW Podcast, with noted handicapper Jeremy Plonk of Horseplayernow.com. In this podcast, lasting 60-90 seconds, Plonk will offer final thoughts 10 minutes prior to every race. Plonk also will be on call to field questions from fans in addition to providing traditional tweets and commentary throughout the race day. The 30-minute race-day Preview Podcast that airs live at Keeneland.com each race day from noon-12:30 p.m. will be available at @BetKeeneland.
The @BetKeeneland handle is a valuable resource for handicapping Keeneland’s Fall Meet. The Twitter feed also will provide scratches, changes, clocker reports, track conditions, race results, expert picks and carryover information.
Keeneland’s Fall Meet begins Friday, Oct. 6, and runs through Saturday, Oct. 28, with racing Wednesday through Sunday. Post time for the first race daily is 1:05 p.m. ET.
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