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ADVERTISING
March 2004: Marketing to College Students--A look at some of the top ways to tap into young adults' buying patterns November 2001: Paganini... and One String! Advertising during economic uncertainty August 2001: Capalitters and Other Orientated Aminals: Read it backwards... and you may avoid appearing backwards June 2001: The Unchanging Rule: Never cross a bridge until you've built one May 2001: Supply vs. Demand Revisited: Can the job market support the increased number of public relations and advertising graduates? April 2001: The Sweetest Deal in Advertising: Develop a game plan for keeping the customers you already have March 2001: No Respect: Rodney Dangerfield Syndrome haunts ad program at UK February 2001: Terminal Cool: If you do ads for a dotcom, be wary. Your client may think he invented the digital age. January 2001: Breathing Fire: A strategy statement isn't just a plan – it's a declaration of war! December 2000: Look! Up on the Screen! It's a brand! It's a word! It's Super-Strategy. November 2000: Consumer Insights October 2000: For Great Presentations, Use Your DNA August 2000: Vital Signs in the Bluegrass July 2000: The WorldÕs Toughest Client: Successful brands must be famous for something. But when the agency is also the client, nobody can agree on what it is. June 2000: Who's Out There? May 2000: Getting the Most Out of PSAs April 2000: How Creatives Get Jobs March 2000: Creating an Impact February 2000: Consumer Insight January 2000: Who's Out There? VALs October 1999: Why Nobody Beats Pieratt's September 1999: Know Thy Customer July 1999: The Right Ad at the Right Time June 1999: The Eyes Have It May 1999: Creating an Ad that Jumps off the Page April 1999: Going for the Bold March 1999: Interactive Advertising for the Millennium February 1999: You've Got Cauliflower Ears January 1999: An Exception to the Rule November 1998: A Bridge to the Future October 1998:Going for the Gold September 1998: Agencies nationwide are developing new zones of competence August 1998: Litter on a Stick July 1998: The New Targeting June 1998: Creating a Powerful Campaign May 1998: Missing the Point April 1998: The Rx for Effective Advertising March 1998: Out of Balance February 1998: Mighty Midgets January 1998: KU is
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