LOUISVILLE, Ky. (June 27, 2018) — While 2017 was a year to celebrate the legacy and history of Masonic Homes with its 150th anniversary, the nonprofit is now focused on the future. With more than $95 million in new residential buildings and amenities nearing completion, the organization introduces a new name and fresh branding today.
“Masonic Homes of Kentucky is now Masonic Communities Kentucky,” said CEO and President Gary Marsh. “We wanted our brand to reflect the progressive, modern organization that we are today, and still honor the Masonic tradition that has served our residents so well for so long. We continue to grow and expand and lead the way in aging care services and communities.”
The ownership, operations and legacy of care will remain the same for Masonic Communities, yet the new name and logo better reflect how the organization has evolved from its start as a home for widows and orphans of the Civil War, to a true community of daily living and specialized services that is open to all, regardless of affiliation.
“Several months ago, we began an extensive undertaking to talk with many of our residents, our employees, and our community partners to hear from them what Masonic Homes really means to them,” said Marsh. “One word that we kept hearing over and over is the word ‘community.’ It’s certainly fitting for us, since communities bring people and resources together. We are stronger together than on our own.”
Communities and campuses in Louisville, Shelbyville and Northern Kentucky provide the opportunity for individuals and families across the state to take advantage of the organization’s extensive continuum of care, so that residents have the benefit of not changing their address as their needs change with age.
Masonic Homes partnered with Louisville-based advertising and public relations agency Bandy Carroll Hellige (BCH) to develop the new brand.
A modern, warm new look was created to reflect an organization that is innovative and welcoming, and dedicated to the health and well-being of the individuals and families it serves. The new Masonic Communities logo is of a tree made up of many leaves of various colors – the leaves symbolizing the organization’s many communities, from Sproutlings Pediatric Day Care & Preschool to Miralea Active Lifestyle Community, coming together to form one unit.
The new brand launches during a landmark year for Masonic Communities, as the nonprofit readies new communities and expands existing communities and services.
Community Expansions
Meadow Active Lifestyle Community is one of those major projects, set to open in July. Meadow will feature 122 independent living apartment-style residences, and will encompass approximately 230,000 s.f. across 11 acres of land on the Louisville Campus.
Grove Pointe Assisted Living Community will open soon later this summer and will offer 48 private apartments with personalized plans for daily assistance. The community features staff on site 24 hours a day, weekly housekeeping and linen service, and a calendar of events and daily activities.
Masonic Communities also recently launched its onsite Care Clinic, which makes doctor appointments for residents and employees easy on the Masonic Communities Louisville Campus. The full-service clinic offers both primary care physicians, as well as specialists in podiatry, chiropractic, optometry, audiology, radiology, lab services and behavioral health.
Sproutlings Pediatric Day Care & Preschool, located at the Louisville Campus since 2011, also will undergo an expansion this fall to its 13,000 s.f. community. The expansion will include four new classrooms and a large indoor multipurpose room, enabling Sproutlings to serve an additional 48 children and help reduce a year-long wait list. The center currently serves 116 healthy and medically fragile children.
“We are thrilled to be able to serve more members of our community with these expansions,” said Marsh. “It’s incredible to be able to look back and see the progress we’ve made since we were established 150 years ago, but to now be able to look forward and embrace our new brand, communities and services that will carry us into the next 150 years.”
• View a short video from Gary Marsh, CEO and President of Masonic Communities Kentucky, at this link.
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