Fed up Kentucky fisherman starts online custom marketplace TackleHack

LOUISVILLE, Ky. — Kentucky-native Adam Gifford launched TackleHack.com, an online marketplace startup that connects custom tackle sellers and buyers from all across America, on Oct. 19th at the 3rd Floor of the BBC Bourbon Barrel Loft in downtown Louisville.

The site is the first-ever, peer-to-peer site for handcrafted hunting, fishing, and camping gear, as well other outdoor apparel and accessories. The idea came to Gifford two years ago, as he frustratingly searched for a custom-painted lure he needed for an upcoming fishing tournament.

“I was searching ‘custom tackle’ and ‘custom lure’ on Google, Instagram, Facebook, you name it,” said Gifford, an avid fisherman and outdoorsman from Somerset, Ky. “Several hours had gone by and nothing. Trying to find and contact sellers was so aggravating and time consuming. That’s when the idea just kind of popped out at me.”

According to the latest U.S. Fish and Wildlife Service survey, Americans aged 16+ spend roughly $15 billion a year on fishing and hunting equipment alone. Big box stores like Bass Pro Shops account for a large portion of those sales, but don’t offer custom designed gear – a significant but harder to find portion of the industry.

Custom vendors often times work out of their garages, are located in more remote areas and lack the time and resources for marketing. But the demand for the exceptional quality of handcrafted gear is high, as evidenced by the hundreds of thousands of members of custom tackle business pages on social media.

So, for the next two years, in his free time and on weekends, Gifford used his own money to start building the site from scratch, while spreading the word to individual vendors via their company sites or at trade shows and fishing tournaments. New vendors are messaging him everyday and are excited, Gifford said, that their products might finally reach a greater audience.

“Any avid fisherman or hunter will tell — custom manufacturers, hands down, make the best gear in America,” Gifford said. “And if I can make it easier for them to have their products known, then I’m happy. Because custom products are born from passion, not profits, and that results in amazing quality.”

For more information about TackleHack, please visit www.tacklehack.com.

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