SHELBYVILLE, Ky. — The Shelby County Tourism & Visitors Bureau heads into 2019 with several recent accolades. The bureau earned two awards for excellence in tourism marketing and Executive Director Katie Fussenegger is the newly elected secretary of the Kentucky Travel Industry Association Board.
Out of more than 150 entries from throughout the state, Shelby Tourism received two Traverse Awards from the KTIA. The bronze awards were received for destination guide redesign and website redesign. The Traverse Awards are judged by a panel of out-of-state travel and tourism industry experts.
“The Kentucky travel and tourism industry includes some of the most creative and effective marketing professionals to be found in any state and in any industry,” says KTIA President/CEO Hank Phillips. “It’s that creativity and marketing that has resulted in tourism becoming one of Kentucky’s premier economic drivers.”
Fussenegger was elected by the KTIA membership as secretary of the board. Fussenegger has served on the KTIA board since 2016. KTIA represents all segments of Kentucky’s tourism industry, which has a total economic impact of over $15 billion, supports more than 196,000 jobs, and generates $1.57 billion in local and state tax revenue.
“There’s a little slice of Kentucky for everyone in Shelby County,” Fussenegger said. “While KTIA educates members on ways to develop their businesses to draw in visitors, the #VisitShelbyKY team uses our tools, including a new website and redesigned destination guide, to appeal to the more affluent visitor we plan to attract.”
For more information, go to https://www.visitshelbyky.com/ or call (502) 633-6388.
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