LOUISVILLE, Ky. — The American Advertising Federation – Louisville hosted its premier creative competition, the 2019 ADDY Awards Thursday. For the 45th consecutive year, The ADDYs recognized outstanding creative work in the areas of advertising and marketing.
This year’s gala was held at the Foundry at Glassworks and boasted over 270 attendees. From a total of 366 entries, over 100 awards were presented to 22 local companies, agencies and schools.
The ADDYs are awarded in two categories, Gold and Silver. There are also special categories including Best of Show, Judge’s Choice awards, and The People’s Choice Award which is determined by attendees on the night of the gala. AAF – Louisville also presented two Local Only Awards – “The One That Got Away” and “Culturally Legit” – both of which, while not eligible to proceed to the district competition, recognize local advertising creative in categories unique to Louisville.
“Each year, The ADDYs showcase and recognize the past year’s outstanding advertising creative. Running the gamut from national campaigns to local community projects – all of this year’s winners set the industry standard for advertising creative,” said Lauren Beckley, Executive Director for AAF-Louisville. “As an organization, we look forward to this event every year as it provides a snapshot of the caliber of work being developed right here in Louisville.”
Winning an ADDY is the first step in the three-tiered American Advertising Awards process. The second step is the District 5 competition, with winners competing against other advertising clubs in Kentucky, Ohio, and West Virginia. District winners will be eligible to move to the third tier of the competition for a chance to be recognized on a national level.
Judging for The ADDYs is a two-step process. The digital portion of the competition was judged remotely, and the remaining entries were judged in-person at The Kentucky Center for the Arts in Louisville. This year’s judges included: Matthew Bogard – Momentum Worldwide, Erik Borreson – Marshfield Clinic Health System, Mike Ferrer – GSD&M, Sophia Latto – Blackbaud, Joe Mayernik – Brandtatorship, Ben Rigsby – Snapshot Interactive, Kira Sea – Hmblt and Peter von Klueger – Von Klueger Creative Studio.
List of 2019 ADDY Award Winners
Special ADDY Award Winners (Images Below)
- Best of Show: Doe-Anderson Advertising – Maker’s Mark VR Game (Virtual Reality)
- Judge’s Choice: Atria Senior Living – Atria StoryWise: Common Ground (Integrated Advertising Campaign – Regional/National)
- Judge’s Choice: Renaissance Creative Group, LLC – YVPRC Sound Jones (Local Television Commercial Campaign)
- Judge’s Choice: Scoppechio – Baptist Health Foundation Splat Out Campaign (Integrated Media Public Service Campaign)
- The People’s Choice Award: John Flower Productions – March for Our Lives (Public Service Online Film, Video & Sound)
Local Only Award Winners
- The One That Got Away: OOHology – Damn Straight (Bardstown Nelson County Chamber of Commerce)
- Culturally Legit: Renaissance Creative Group, LLC – YVPRC “All We Want is Peace” Video (UofL Youth Violence Prevention Research Center)
Gold-Level ADDY Award Winners
- Atria Senior Living – Atria StoryWise: Common Ground-Gift (Specialty Advertising – Other Merchandise)
- Atria Senior Living – Atria StoryWise: Common Ground (Integrated Advertising Campaign – Regional/National – Consumer)
- Atria Senior Living – Together-er Sweater Campaign (Integrated Advertising Campaign – Regional/National – Consumer)
- Doe-Anderson Advertising – Maker’s Mark Handpainted Murals (Guerrilla Marketing Campaign)
- Doe-Anderson Advertising – Maker’s Mark Website (Consumer Website)
- Doe-Anderson Advertising – Maker’s Mark “Dippers” TV (Regional/National Television Commercial)
- Doe-Anderson Advertising – Maker’s Mark VR Game (Virtual Reality)
- Fieldtrip – DLP Stationery (Stationery Package)
- Fieldtrip – “In Our Bones” Film Poster (Poster)
- Fieldtrip – Do Something (Advertising Industry Self-Promotion Ambient Media)
- Fieldtrip – Kentucky Parks & Crafts (Integrated Media Public Service Campaign)
- John Flower Productions – March for Our Lives (Public Service Online Film, Video & Sound)
- LEAP Agency – Humans vs. Robots (Advertising Industry Self-Promotion Direct Marketing & Specialty Items)
- LEAP Agency – Humans vs. Robots (Single Unit – Any Size)
- Mightily, LLC – Gravely Brewing Co Beer Bottles (Packaging Campaign)
- Mightily, LLC – Louisville Ballet Etoile Nutcracker (Card, Invitation or Announcement)
- Mightily, LLC – Louisville Ballet Etoile Campaign (Card, Invitation or Announcement Campaign)
- Mightily, LLC – Gravely Brewing Ghost Poster (Poster)
- Mightily, LLC – Mightily Website (Consumer Website)
- Mightily, LLC – Louisville Ballet Mini Mice Outdoor (Social Media, Campaign)
- Mightily, LLC – Pixel8 Swing Bleep Recover Spot (Local Television Commercial :30 Seconds)
- Mightily, LLC – Pixel8 Data Loss Recover Campaign (Branded Content & Entertainment Campaign)
- Mightily, LLC – Mightily Brand Campaign (Advertising Industry Self-Promotion Integrated Campaign)
- Relay Design Co. – 21c Wanderers Welcome Campaign (Magazine Advertising Campaign)
- Relay Design Co. – The Savoy at 21c (Branded Content & Entertainment – Any print medium)
- Renaissance Creative Group, LLC – YVPRC Sound Jones (Local Television Commercial Campaign)
- Scoppechio – Scoppechio Holiday eCard (Advertising Industry Self-Promotion Online/Interactive)
- Scoppechio – el Jimador Summer of Soccer Video (Internet Commercial)
- Scoppechio – el Jimador Summer of Soccer Campaign (Integrated Branded Content Campaign)
- VIA Studio – The Curious Case of Benjamin Button (Advertising Industry Self-Promotion Online/Interactive)
Silver-Level ADDY Award Winners
- 21 Skye Design – Louisville Parks Foundation (Public Service Brand Elements)
- 21 Skye Design – LDP 2017 Annual Report (Public Service Annual Report)
- Atria Senior Living – Together-er Sweater (Specialty Advertising – Apparel)
- Atria Senior Living – Marvin Creamer, Circumnavigator (Film/Video/Sound Branded Content, More Than :60 Seconds)
- Atria Senior Living – St. John Center – Kirk’s Story (Public Service Non-broadcast Audio/Visual)
- Atria Senior Living – Atria Chef Showdown (Integrated Advertising Campaign – Regional/National – Consumer)
- Bandy Carroll Hellige Advertising – Violins of Hope (Brochure)
- Bandy Carroll Hellige Advertising – KY Lottery Beautification (Out-Of-Home Installation)
- Bisig Impact Group – Responsibility Throwdown (Specialty Advertising – Other Merchandise)
- Bisig Impact Group – We Speak Architect (Copywriting)
- Current360 – Schmitt Sohne – Sales Intro (Audio/Video Sales Presentation)
- Doe-Anderson Advertising – Maker’s Mark Ambassador Direct Mail (Direct Mail)
- Doe-Anderson Advertising – Toyota Handling Print Campaign (Magazine Advertising Campaign)
- Doe-Anderson Advertising – Maker’s Mark Breeder’s Cup OOH (Out-Of-Home, Interior Site)
- Doe-Anderson Advertising – Doe-Anderson Blood Drive Posters (Public Service Out-Of-Home)
- Fieldtrip – Kentucky Parks & Crafts Logo (Public Service Brand Elements)
- Fieldtrip – The Kentucky Mural (Out-Of-Home Self Promotion)
- Fieldtrip – Kentucky Parks & Crafts Website (Public Service Online/Interactive)
- Fieldtrip – Presentation Academy Campaign (Integrated Media Public Service Campaign)
- Fieldtrip – Downtown Lexington Logo (Logo Design)
- Fieldtrip – Safier Mediterranean Deli Logo (Logo Design)
- Ivy Tech Southern Indiana – Ivy Impact Magazine (Magazine Design)
- John Flower Productions – Camp I Believe (Film/Video/Sound Branded Content, More Than :60 Seconds)
- LEAP Agency – Admiral Nelson’s – Rum & Joke (Social Media Campaign)
- Mightily, LLC – ISPA Media Event Invitation (Card, Invitation or Announcement)
- Mightily, LLC – Louisville Ballet Etoile R+J (Card, Invitation or Announcement)
- Mightily, LLC – Louisville Ballet Etoile Mozart (Card, Invitation or Announcement)
- Mightily, LLC – French & Co Measure Deaux Mailer (Direct Mail)
- Mightily, LLC – French & Co Mailer Campaign (Direct Mail Campaign)
- Mightily, LLC – Louisville Ballet Nutcracker Bus (Out-Of-Home Campaign)
- Mightily, LLC – Mightily Make Big Things Poster (Advertising Industry Self-Promotion Out-Of-Home)
- Mightily, LLC – EGA Website (Consumer Website)
- Mightily, LLC – Gravely Brewing Company Website (Consumer Website)
- Mightily, LLC – Investors Heritage Website (Consumer Website)
- Mightily, LLC – Pixel8 Recipe Social Videos (Social Media, Campaign)
- Mightily, LLC – Metro United Way Website (Public Service Online/Interactive)
- Mightily, LLC – Pixel8 Bleachers Recover Spot (Local Television Commercial :30 Seconds)
- Mightily, LLC – Pixel8 Pond Recover Spot (Local Television Commercial :30 Seconds)
- Mightily, LLC – Ballet Nutcracker Campaign (Integrated Branded Content Campaign)
- Onefold – The New Normal (Public Service Brochure/Sales Kit)
- OOHology – Bionic Brand Book (Brochure)
- OOHology – The Burnament (Social Media Campaign)
- Paste – Sbarro Holiday Stanchion (Point of Purchase – Free Standing)
- Paste – Family Scholar House Annual Report (Printed Annual Report)
- Paste – Sbarro Swag & Packaging (Specialty Advertising Campaign)
- Paste – Sbarro Mac & Cheese Pull (Social Media, Single Execution)
- Red7e – It’s Pretty Good in SoIN (Campaign)
- Red7e – Pickles (Public Service Television Commercial)
- Red7e – Holiday Tree (Public Service Television Commercial)
- Renaissance Creative Group, LLC – U of L (YVPRC) (Out-Of-Home Campaign)
- Scoppechio – Tourism Ohio Trails Microsite (Microsite)
- Scoppechio – el Jim Live the Marg Life Camp (Social Media Campaign)
- Scoppechio – Longhorn Steakhouse Email Campaign (Email)
- Scoppechio – Galen So Much More TV (Local Television Commercial :30 Seconds)
- Scoppechio – el Jimador Day of the Dead Video (Internet Commercial)
- Scoppechio – el Jimador Live the Marg Life Video (Internet Commercial)
- Scoppechio – LG&E Tips Video Campaign (Internet Commercial Campaign)
- Scoppechio – Baptist Health Foundation Splat Out Campaign (Integrated Media Public Service Campaign)
- VIA Studio – VIA Studio | VOILA! Cookbook (Advertising Industry Self-Promotion Print Advertising)
- VIA Studio – Wild Swann | Brand Campaign (Integrated Brand Identity Campaign)
- VIA Studio – Wilder Hotel | Illustrations (Illustration Series)
- VIA Studio – FirstBuild | Forge Clear Ice (Photography Campaign)
- Vidionix – Mobile Initiative Ethos Commercial (Local Television Commercial :60 Seconds or More)
- Vidionix – WireCrafters Brand Essence Video (Audio/Video Sales Presentation)
- Vimarc – Shatty Awards Save the Date (Advertising Industry Self-Promotion Cards, Invitations or Announcements)
- Vimarc – Shatty Awards Call for Entries (Advertising Industry Self-Promotion Cards, Invitations or Announcements)
- Vimarc – Get Out (Public Service Print Advertising)
- Vimarc – Oh Holey Night (Social Media, Single Execution)
- Vivid Impact – Platinum7X Space Needle Display (Point of Purchase – Free Standing)
The following companies and schools received 2019 ADDY Awards: 21 Skye Design, Atria Senior Living, Bandy Carroll Hellige Advertising, Bisig Impact Group, Current360, Doe-Anderson Advertising, Fieldtrip, Ivy Tech Southern Indiana, John Flower Productions, LEAP Agency, Mightily, LLC, Onefold, OOHology, Paste, Red7e, Relay Design Co., Renaissance Creative Group, LLC, Scoppechio, VIA Studio, Vidionix, Vimarc and Vivid Impact.
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