LEXINGTON, Ky. — Keeneland officials have announced two additions to the executive leadership team: Christa Marrillia is vice president and chief marketing officer and Marc Therrien is managing director of Keeneland Hospitality.
“Our world-class marketing efforts and the hospitality we extend to our guests are critical to the success of our core business,” said Keeneland President and CEO Bill Thomason. “These programs have thrived under Christa and Marc’s leadership, and we are delighted to welcome their fresh perspective and insight to the executive leadership team.”
Since joining Keeneland in 2003, Marrillia has been instrumental in elevating the Keeneland brand through digital channels, strategic partnerships and grassroots efforts. Marrillia, a graduate of the University of Kentucky, serves on the VisitLEX Tourism Commission, board of directors for LexArts, Downtown Lexington Partnership advisory board, and is a member and past president of the Bluegrass Hospitality Association.
“It has been an honor and a privilege to promote this amazing brand for the past 16 years,” Marrillia said. “I look forward to serving in this new role and am grateful to our incredibly talented marketing and communications teams. This promotion is a testament to our collective success.”
Since joining Keeneland Hospitality as executive chef in 2016, Therrien has significantly enhanced the Keeneland culinary experience during racing and sales, and at hundreds of private and corporate events. He played an instrumental role in developing the new Keeneland Crafted Events, which include the popular Paddock Dinner Series and Sunday Brunches at Keene Place. Prior to joining Keeneland, Therrien oversaw food and beverage operations as executive chef at Omni La Costa Resort & Spa in Carlsbad, Calif. In addition to his role at Keeneland, Therrien serves on the board of God’s Pantry Food Bank.
“The success of Keeneland Hospitality is critical to our core business and most especially the delivery of a world-class experience to our guests,” said Therrien. “I’m honored to join the leadership team and look forward to expanding our programs and further contributing to the Keeneland mission.”