Braidy Industries changes name to Unity Aluminum

Company behind proposed Ashland mill changes name amid tumultuous year

ASHLAND, Ky. — Braidy Industries, an Ashland-based company that announced plans in 2017 to build a $1.3 billion aluminum rolling mill in nearby Greenup County by 2020, has changed its name to Unity Aluminum.

The new name is the latest in a series of changes for the company, which has undergone leadership changes and challenges over the past few years, including a lawsuit filed against the company by former Braidy CEO Craig Bouchard.

In a statement released by the company, the new name “signifies the company’s steadfast commitment to its customers, innovative technologies, and the local community in Ashland.”

The statement went on to emphasize that Unity has accelerated its plans to build “the world’s most technologically advanced aluminum rolling mill at a time when global capacity is significantly constrained.” When the project was announced in 2017, plans called for a 2.5 million-s.f. plant to be built on 300 acres and the promise of 550 advanced manufacturing jobs.

In June, the company appointed Don Foster as acting president and CEO. Foster brings 40 years of experience in global metals, infrastructure and construction, and capital projects to the role. Under his leadership, Unity is continuing to work towards finalizing fundraising for the Greenup project. A start date for construction has not been released.