LOUISVILLE, Ky. — Churchill Downs Inc. will move to a single brand strategy for its online wagering segment by rebranding the company’s sportsbook and iGaming platform as TwinSpires.
The brand transition from BetAmerica to TwinSpires will begin with CDI’s online sportsbook and iGaming launch in Michigan later this month, pending final regulatory approval. BetAmerica retail and online sportsbooks operating in Colorado, Indiana, Michigan, Mississippi, New Jersey and Pennsylvania will also transition to the TwinSpires brand during the first half of this year.
The TwinSpires brand has been utilized by CDI’s online pari-mutuel wagering business since 2007. TwinSpires is widely recognized within the online betting world for its access to premier worldwide horse racing content, nearly 150 years of wagering history for handicapping races, and unique customer experiences at the Kentucky Derby.