LEXINGTON, Ky. — With Kentucky’s Appalachian counties in distress following historic floods, nine organizations united to form a large-scale fundraising effort anchored by a telethon at 7 p.m. on Monday, March 8, to be broadcast by CBS affiliates WKYT in Lexington and WYMT in Hazard.
Soon after rainfall began to slow on March 1, the dramatic need for aid became clear as flood waters wiped out communities through Eastern and Appalachia Kentucky. Residual effects, including mudslides and infrastructure collapse, have left many residents uprooted and some homeless, with essential businesses closed due to flood damage.
Launched by Morehead-based AgTech leader AppHarvest, the Appalachia Rises initiative brought together nine organizations, including Blue Grass Community Foundation, Foundation for Appalachian Kentucky, Appalachian Impact Fund, Appalachians for Appalachia, WKYT, WYMT and New Frontier Outfitters.
“Eastern Kentucky is defined by faith and grit,” said Jonathan Webb, AppHarvest founder and CEO. “Our region is home to the hardest working people who have long powered America, and they consistently rise to meet every challenge and move every obstacle created. Seeing how quickly people have banded together to help is a constant reminder why Appalachia is a region unlike any other.”
To donate to the flood relief fund, visit appalachiarises.org. All proceeds will be distributed by Blue Grass Community Foundation and Foundation for Appalachian Kentucky to individuals, families, farms and small businesses severely impacted by the historic floods.
Monday’s telethon will feature an hour of musical performances and inspirational addresses by notable Kentuckians. Several community outreach initiatives and additional fundraising events will take place in the build up to the telethon. To donate and learn more, visit appalachiarises.org.