COVINGTON, Ky. — First Financial Bank on Tuesday announced the opening of the new First Financial Community at 6th & Madison building in downtown Covington, Ky., which serves as the bank’s Northern Kentucky headquarters and offers a wide spectrum of banking advisory services and technology-rich meeting spaces to foster entrepreneurial thinking and economic opportunities for the region.
“6th & Madison is an ideal space for entrepreneurs to develop new business ideas that will pay dividends in Covington and throughout Northern Kentucky,” said Archie Brown, president and CEO of First Financial Bank. “We are excited to introduce an innovative and collaborative space that provides access to services and expertise to help our clients and communities thrive.”
Located at 601 Madison Ave., the new center features state-of-the-art design that preserves the historic character and storefront of the building. It includes multiple meeting areas, with audio-visual capabilities, whiteboards and other technology tools in spaces that are open to the public. The second floor has a large meeting and event area for about 75 people, open at no cost for community and civic organizations and non-profit groups. Guests can enjoy free coffee and WiFi in comfortable sitting and meeting areas. It has a fully equipped catering kitchen for hosting high-end events.
“First Financial already has a strong track record for contributing to the revitalization of Northern Kentucky, and with the inviting spaces and technology at 6th & Madison, we are intentionally focused on building it as a hub for even more new ideas, innovation and growth,” said Jacob Holbrook, Northern Kentucky commercial market president for First Financial Bank.
6th & Madison provides clients with multiple banking functions and advisory services in this one location. Bankers at the center will offer commercial and small business banking, wealth management and other financial services. A client-facing concierge is available for guidance on products and services. The center also is equipped with two Interactive Teller Machines (ITMs).
First Financial Bancorp. is a Cincinnati-based bank holding company. As of September 30, 2021, the company had $16 billion in assets, $9.4 billion in loans, $12.7 billion in deposits and $2.2 billion in shareholders’ equity.
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