Trackhouse Entertainment Group Founder Justin Marks and entrepreneur Dana White announced a marketing partnership formed to create growth for both entities and alignment on common initiatives in sports, entertainment and sponsorships.
White is president of UFC, the world’s premier mixed martial arts organization, and Marks is a racing entrepreneur who founded Trackhouse Entertainment Group and its racing division Trackhouse Racing began competition in 2021.
The first collaboration of this partnership was announced earlier as White’s Howler Head Kentucky Straight Bourbon Whiskey will serve as the primary sponsor of Chastain’s Chevrolet Camaro in the Clash at the legendary Los Angeles Coliseum on Sunday.
NASCAR will open the 2022 season inside the Coliseum in one of the biggest shake-ups to its schedule in years. The annual exhibition, the Clash, held at Daytona International Speedway since 1979, previously served as the kickoff to competitive NASCAR racing and was held the week before the season-opening Daytona 500.
The 2022 race will be held two weeks before the Daytona 500. The race will be inside the stadium on a temporary, quarter-mile, asphalt track. The historic Coliseum is home to the University of Southern California football team and seats 77,500.
Fox will televise six hours from the Coliseum on Sunday beginning at 3 p.m. ET.
Howler Head is the original banana-flavored super-premium Kentucky Straight Bourbon Whiskey and is the official flavored whiskey partner of UFC. One of the fastest-growing whiskey brands in the world, Howler Head is now available in the United States and Canada, including popular online spirits delivery sites.
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