Kentucky has launched a new tourism campaign that focuses on the adventure travel market, one of the country’s fastest-growing tourism niches.
Results from a recent study funded by the Appalachian Regional Commission indicate that eastern Kentucky, in particular, has great potential as a destination point for adventure tourism, a term that includes activities such as rock climbing, whitewater rafting and trail sports.
The study, conducted by Pros Consulting, of Dallas, focused on an 18-county pilot area: Bath, Bell, Breathitt, Estill, Floyd, Harlan, Johnson, Knott, Pike, Letcher, Magoffin, Martin, Menifee, Morgan, Perry, Powell, Rowan and Wolfe.
The results showed that increased spending on adventure tourism in the region could bring in more than 130,000 visitors each year, create more than 1,500 new jobs, and have an estimated annual economic impact of nearly $100 million.
As part of the Kentucky Unbridled Adventure campaign, the Kentucky Tourism Commission is working to compile a listing of all adventure travel venues in the commonwealth. Adventure venue operators are encouraged to visit www.kyunbridledadventure.com to register their specific location.