LEXINGTON, Ky. — Native Lexingtonians and top-producing agents Rusty and Rachel Underwood have partnered with the Ball family and Christie’s International Real Estate to launch a new brokerage firm that will serve as the global real estate network’s exclusive affiliate for Central Kentucky. The firm will be known as Christie’s International Real Estate Bluegrass.
With an office in Lexington, Christie’s International Real Estate Bluegrass brings together local ownership and heritage with a storied global brand with over 250 years of history. The company is launching with over 50 agents, averaging 20 years in the industry, and representing nearly $300 million in total annual sales. The firm also has 11 dedicated staff members. Areas of expertise span a variety of property types, from city condominiums and townhomes to suburban single-family homes, commercial property, farms, equestrian estates, and, through an exclusive relationship with Ball Homes, one of Kentucky’s largest homebuilders, new construction.
Christie’s International Real Estate Bluegrass’ ownership also has deep local and industry connections. Rusty Underwood is the immediate past president of the local REALTOR association, Bluegrass REALTORS, and serves as acting chair to the local MLS, Imagine MLS. He is also a director with the National Association of REALTORS and serves on its finance committee.
In affiliating with Christie’s International Real Estate, Rusty Underwood said the brokerage wants to grow its local market share while providing world-class support and technology to agents to deliver the highest service to their clients.
“When it comes to buying and selling real estate, we believe the best results come from local experts and a global presence,” he noted. “Partnering with the world’s leading luxury real estate brand puts our agents in the best position to create success for buyers and sellers in the Bluegrass region.”
Christie’s International Real Estate’s invitation-only network includes affiliates in nearly 50 countries and territories. In addition to increased national and international exposure for luxury properties, Christie’s International Real Estate offers agents and clients benefits, including a global referral network, exclusive marketing partnerships, and a connection to the iconic Christie’s auction house, which has captivated a worldwide audience of art collectors and luxury consumers since 1766.
“Our philosophy has always been that each client deserves a luxury experience. And there is no better name in luxury brokerage than Christie’s International Real Estate. We know the brand will resonate with the people and culture of central Kentucky, and we’re thrilled to represent it in our hometown,” said Rachel Underwood, chief operating officer of Christie’s International Real Estate Bluegrass.
Lexington is home to the University of Kentucky, Keeneland race track, the Bourbon Trail, and several corporate headquarters. It draws visitors and permanent residents from across the country and worldwide, bolstering its luxury market. Since 2019, home values have increased by approximately 40% in the 38-county Bluegrass region, Rusty Underwood noted. Lexington is also distinguished by its unique combination of urban and rural properties, both of which celebrate Kentucky’s farmlands and rich heritage of horse country.
“Lexington is a unique place in America with traditions, beauty, and culture all it’s own – and homes and estates that are equally special. We are very excited for Christie’s International Real Estate to build a strong presence in this market and to have dynamic leaders like the Underwoods and the Balls carrying the brand,” said Chris Lim, president of Christie’s International Real Estate.
