LOUISVILLE, Ky. (Aug. 22, 2013) — Interior designers are singing the praises of gray. Color schemes in this chic, sophisticated shade are increasingly popular in kitchens and bathrooms. Slate appliances, GE’s newest premium finish, have quickly proven their popularity among designers and consumers who welcome its contemporary, complementary qualities.
In fact, more than two-thirds (78 percent) of respondents in a recent survey said they were somewhat or very likely to purchase Slate when replacing all kitchen appliances. This appeal has led to the expansion of Slate’s availability, doubling it with more models and configurations.
“While stainless steel is still very popular, many consumers would like an alternative,” said Brian McWaters, brand general manager for GE Appliances. “Slate offers so much versatility. It will fit into more homes, work with existing appliances and complement the high-end finishes many people already have in their kitchens.”
In May, 97 percent of current Slate owners who bought a complete suite said that they are very or extremely satisfied with how the products look in their kitchen.
GE launched the Slate finish in September 2012 after conducting extensive research with consumers and industry experts, finding that consumers want appliances that complement their investments in tile, wood cabinetry and bamboo flooring. Slate harmonizes with these elements without overpowering them, complementing adjacent living spaces in open floorplans.
Slate is more than a color: It is the combination of several materials and finishes. The main surface finish is a warm, low-gloss metallic. Its matte quality makes it resistant to fingerprints, a frequent consumer complaint about stainless steel appliances. Brushed stainless steel handles and knobs add contrast and provide robust touchpoints on the products.
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