COVINGTON, Ky. (Oct. 9, 2013) — Fashion faux fur maker Donna Salyers’ Fabulous-Furs announced Wednesday that it has joined ShopHQ and will debuts with live presentations during ShopHQ’s Fashion Day on Saturday, Oct. 19. The premiere begins at 2 p.m. EST and will feature the season’s faux fur looks — from fashion-focused trends to fall fundamentals.
“We’re absolutely thrilled to partner with ShopHQ,” said President and Founder Donna Salyers. “Our customers tell us it’s their favorite TV shopping channel and we can’t wait to spread the word.”
David Miller, vice president of Apparel, Accessories and Footwear for ShopHQ expressed his excitement for the premiere.
“We’re pleased to offer our viewers Donna Salyers’ line of premium faux fur fashions,” Miller said. “Our customers have told us they are seeking trend-right fur alternatives this season and we cannot wait to introduce them to Donna’s high-quality and fashion-focused faux fur line.”
Inspiration for Fabulous-Furs came more than two decades ago when Salyers was driving to a fur salon, thrilled to be purchasing a full-length mink coat. Ironically, a radio broadcast on her car radio described kittens being skinned alive to become “mink” teddy bears. Horrified she was about to purchase a “kitty” coat, Donna was inspired to create a luxurious fur alternative.
A year later, in 1989, from the basement of her Cincinnati home, Donna launched Fabulous-Furs, selling a single product, a faux fur coat sewing kit. Today the company she began as a tribute to animals dominates the industry as the world leader. As a multichannel fashion retailer and vertically integrated manufacturer of women’s coats, jackets, apparel, accessories and home goods, Donna Salyers’ Fabulous-Furs has a core focus on faux fur and animal print products.
Fabulous-Furs products are sold in over 1,500 stores, including brands such as Saks Fifth Avenue, Neiman Marcus and W Hotels, by mail-order and the Internet. With a showroom located at 20 W. 11th St. in Covington, Ky., the 25-year old company, known for fine faux furs, makes about 60 percent of its products in its 110,000-s.f. facility. For more information, visit fabulousfurs.com or call (800) 848-4650 for a free catalog.