LEXINGTON, Ky. (Dec. 13, 2013) – Together, with the FEI, Alltech, a leader in animal health, nutrition and performance, celebrates its allegiance to the horse today with the equestrian community around the world. The FEI has proposed to the U.N. General Assembly that Dec. 13 be designated the International Day of the Horse, paying homage to horses’ contribution to the global economy, cultural heritage and sport.
Alltech has been providing natural nutritional solutions to the equine world since 1980. Now, 33 years later, Alltech technologies can be found in horse feeds and horse supplements spanning the globe. They have fed champions on the racetrack, in Olympic arenas and smallholdings alike – all with equal care. Alltech’s equestrian sport sponsorship, including the Alltech National Horse Show; The Alltech Christmas Puissance at Olympia, the London International Horse Show; the Royal Windsor Grand Prix, the European Jumping and Dressage Championships; and, the most prestigious equestrian event in the world, the Alltech FEI World Equestrian Games 2014 in Normandy, represents its commitment to equestrian sport and peak animal performance through natural nutrition.
“The greatness associated with crowning eight world championships during the Games embodies the Alltech values of performance and excellence, achievable in humans and animals through natural nutrition,” said Dr. Pearse Lyons, Alltech’s founder and president.
Alltech’s expertise in equine nutrition began when its Yea-Sacc® became the first yeast approved for use in horses by the EU. Alltech has continued to seek to improve the horse’s health and performance through its dedicated in-house equine research center, which was launched in 2009, as well as through global research alliances. In March 2013, Alltech initiated a three-year strategic research alliance with France’s leading equine academic institute, AgroSup Dijon, to accelerate advances in the prevention of equine digestive health disorders.
Alltech’s equine research includes natural innovations such as Bio-Mos® and the application of DHA from algae.
“Today Alltech technologies can be found in many of the top horse feeds and horse supplements globally, and Alltech’s own LIFEFORCE Range optimizes equine performance by helping create a healthy digestive system to maximize nutrient absorption,” said Clare Fahey, Alltech’s global equine and pet marketing manager.
To further the international excitement for the Alltech FEI World Equestrian GamesTM 2014 in Normandy, Alltech has created an exclusive sales and marketing program permitting 40 Alltech Official Partners from more than 33 countries, to differentiate their feeds with brand marks linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy.
Alltech’s abiding support of the horse and horse lover is also communicated through its Equine Heroes program, which recognizes those who go the extra mile to help others enjoy the fruits of their equine endeavours. Alltech’s Facebook page, Equine Hero, provides the opportunity to nominate heroes and share stories that celebrate all those who work behind the scenes to support the equestrian community.
“Revered throughout the world for their beauty and majestic power, horses have played an integral role in our cultures since the beginning of time. They’ve been our transportation, our cavalry, our industry and our inspiration,” Lyons said. “So, it’s quite fitting that we set aside a day to specifically honor the horse and the vibrancy it continues to bring today to our global economies and our lives.”