Churchhill Downs Bets On Atlanta Multimedia Poker Company

By Lane Report Staff

Churchill Downs Inc. has acquired the assets of Bluff Media, an Atlanta-based multimedia poker content, brand and publishing company.

Bluff’s assets include a magazine and its associated online counterpart; an online database and resource that tracks and ranks the performance of poker
players and tournaments; and a variety of blogs, forums, and tournament and player rankings as well as numerous URLs.

In addition to its plans to expand and build upon Bluff’s current business model, CDI said the acquisition provides “new business avenues to pursue in the event there is a liberalization of state or federal laws with respect to Internet poker in the United States.”

Bluff Media is a multimedia poker content, brand and publishing company, and has never engaged in real money gaming. Bluff Media’s co-presidents, Eddy Kleid and Eric Morris, and vice president of online operations, Jeff Markley, will continue in their current roles.

Terms of the sale were not disclosed.

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