Pet food startup to put $2 million manufacturing facility in Warsaw

Move expected to create 22 new jobs

FRANKFORT, Ky. (Dec. 11, 2014) — Gov. Steve Beshear today announced that FreshChoice Complete Diet Products plans to establish a pet food manufacturing facility in Gallatin County.

FreshChoice, a startup firm that manufactures premium dog and cat foods and natural pet treats, plans to create 22 jobs and invest $2 million into the project.

freshchoiceFreshChoice will operate in a former food processing plant in Warsaw. The company will use the 26,000-s.f. facility on East Main Street to manufacture fresh and raw dog and cat food, as well as smokehouse bones, chews and treats. FreshChoice plans to begin selling its premium products nationwide in spring 2015 through a network of independent distributors.

FreshChoice touts its products as having “real, whole and fresh ingredients.” All meats and seafood are USDA certified with no fillers, meat meal, byproducts or artificial ingredients. FreshChoice meals are frozen for extended shelf life and freshness as pet owners “thaw, feed and refrigerate” raw beef, chicken and salmon varieties formulated for all life stages. The company also utilizes natural antioxidants and stabilizers for optimal pet health.

Launched in 2010, FreshChoice developed a feline nutrition business supplying raw diets specifically formulated for captive lions and tigers in zoos across the U.S. The privately-held company partnered with a meat supplier in Warsaw, which encouraged the company to build its first pet food and treats plant in Kentucky.

To encourage the investment and job growth in Gallatin County, the Kentucky Economic Development Finance Authority preliminarily approved the company for tax incentives up to $220,000 through the Kentucky Business Investment program. The performance-based incentive allows a company to keep a portion of its investment over the term of the agreement through corporate income tax credits and wage assessments by meeting job and investment targets.

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