Bike ride tour set for Aug. 29
LOUISVILLE, Ky. (Aug. 10, 2015) — Mayor Greg Fischer and the Louisville Convention and Visitors Bureau today introduced a guide that highlights local breweries.
“Lou’s Brew” resulted from the Beer Work Group created by Fischer in 2014 to grow the brewing industry and create more jobs as part of the city’s effort to become a global food and spirits capital.
“Our city continues to gain popularity as a food and beverage destination,” Fischer said. “Lou’s Brew is one more reason to visit Louisville and our city’s unique authentic attractions. We have a great and growing collection of local breweries that are revitalizing our rich brewing history.”
Fischer will host a “Lou’s Brew” Bike Ride on Aug. 29, which begins at 10 a.m. at Great Flood Brewing on Bardstown Road. The event, which is free and open to the public, will stop at five breweries, and includes tours, an opportunity to talk with brewers and tastings.
During the late 1800s and early 1900s, Louisville was a major southern brewing hub, competing with the likes of Midwestern giants Milwaukee and St. Louis. As German immigrants migrated into Louisville, they carried on their rich ethnic history of beer brewing.
A century later, the city’s brewing scene is hopping again. New distilleries are opening; and new brews are coming. The brand Falls City has returned and Against the Grain is exporting to Europe and several new breweries are opening.
“Louisville is gaining a reputation as a spirits capital and culinary tourism destination with not only our bourbon distilleries, but world class brandy, liqueur, absinthe, moonshine, wine and craft beer makers as well,” said Karen Williams, president and CEO of Louisville Convention & Visitor’s Bureau. “With Lou’s Brews, we hope to further increase visitation to Louisville by showcasing the city’s rich brewing heritage and fine local product. Furthermore, we look forward to welcoming new breweries to Lou’s Brews as our craft beer scene continues to grow.”
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