Bardstown, Ky. – Heaven Hill Brands has entered into a definitive agreement to acquire Austin-Texas-based Deep Eddy Vodka and its distillery for an undisclosed amount.
Deep Eddy Vodka is one of the fastest-growing brands in the distilled spirits industry. Since its introduction in 2010 with the original Deep Eddy Sweet Tea Vodka and Deep Eddy Straight Vodka in 2011, the business has grown to over 500,000 cases today. Deep Eddy Vodka is propelled by its Austin-bred roots, use of all-natural fruit juices, production process and iconic brand imagery.
“This is a milestone day for Heaven Hill Brands as we add Deep Eddy Vodka and their entire team to our dynamic and innovative family,” said Max L. Shapira, President of Heaven Hill Brands. “Deep Eddy Vodka is a star on the rise in the spirits industry and is redefining the premium Vodka market with a quality product and iconic marketing programs. The brand is a perfect fit for our established portfolio of rapidly-growing products.”
Deep Eddy Vodka will continue to be produced in the Austin area and the distillery’s Visitor Center is open to the public Friday through Sunday.
“This is an incredible day for Deep Eddy Vodka,” said Eric Dopkins, who will continue as President of Deep Eddy Vodka. “The Deep Eddy team and their distributor partners will remain in place and continue to build on the exceptional momentum of the brand alongside Heaven Hill.”
Heaven Hill Brands, based in Bardstown, Ky., is the nation’s largest independent, family-owned and operated spirits producer and marketer, and the world’s second-largest holder of Kentucky bourbon. The company’s portfolio in clues Evan Williams, Elijah Craig and Henry McKenna bourbons; Burnett’s vodkas and gin; and a suite of other labels and spirits.