Louisville, Ky. – In an effort to create new events and festivals that would bring more visitors to the city of Louisville and enhance the economic impact of tourism to the city, the Louisville Convention & Visitors Bureau (LCVB) has updated its Community Investment Committee (CIC) Grant program to allocate monies to be used as start-up funds for projects in Louisville and Jefferson County.
The goal of the CIC Grant is to support qualifying Louisville and Jefferson County organizations by granting funds to increase the economic impact of tourism through development of events that produce overnight stays within Louisville and Jefferson County. The funds granted will act as a catalyst for the development of collaborative projects. The projects funded must increase awareness of Louisville and Jefferson County as a tourism and multi-cultural destination and draw out of town visitors and attract overnight stays in area hotels.
“We know from tourism research that one of the primary drivers for leisure travel to Louisville is attending a festival or event,” said Karen Williams, LCVB President & CEO. “By expanding the number of attractive events, we increase the opportunity to bring more people to the area, which increases the economic impact for the city.”
Funds allocated from the CIC Grant are to be used solely to market tourism related projects that occur within Louisville and Jefferson County. Grant monies are used for start-up funds for projects less than three years old, unless the existing project changes in some significant way or wants to try new advertising/promotion activities to reach a new market to attract overnight stays.
The grants are awarded twice a year in March and September. The next review process will begin Jan. 15, 2016, with final approval on March 15.
For more information on the CIC Grant, including Applicant Guidelines, Eligibility Guidelines, Timelines and Procedures for Expending Funds, visit www.gotolouisville.com/business-site/grants/index.aspx or contact the CIC Grant Coordinator, Melissa Sparks, at 502-560-0015 or [email protected].
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