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Survey: Small business owners believe other small businesses make best partners

SAN DIEGO, Calif. (May 31, 2012) — Most small business owners want to work with other small business owners who best understand their complex needs, according to a survey recently conducted by The UPS Store franchise network in recognition of National Small Business Week.

Almost 75 percent of survey respondents say it is important to have support from a business resource who understands their issues because they, too, are a small business owner. Yet, only 52 percent of small business owners currently work with such a resource.

“Every small business owner faces his or her own unique set of daily challenges,” said Stuart Mathis, president of The UPS Store franchise network. “Our network is made up of franchisees who serve as a local resource for small business owners across the country.”

The UPS Store survey also revealed that while nearly half (46 percent) of small business owners would like to work with a local resource who can help make their lives easier, no more than one in four respondents receive any kind of support from a business partner in running their business.

Additionally, despite the rise of digital advertising and social media, direct mail is still a key marketing strategy for 31 percent of small business owners. Interestingly, larger small businesses rely on direct mail more frequently than others; the more revenue and employees a business has, the more likely they are to use direct mail.