New cooperage to employ approximately 200 workers at full operation
LOUISVILLE, Ky. (June 15, 2012) — Brown-Forman announced plans Thursday for a new cooperage to craft barrels in Decatur, Alabama, in order to meet growing worldwide demand for Jack Daniel’s Tennessee Whiskey.
Brown-Forman and Jack Daniel’s officials joined with Alabama Gov. Robert Bentley in Montgomery, Ala., to make the formal announcement. The Jack Daniel Cooperage is expected to be operational in May 2014, and it will eventually employ approximately 200 workers. It will be the second cooperage owned by Brown-Forman, which operates another facility in Louisville, Ky., and will double the company’s barrel-making capacity.
“Barrels are more than a container for our whiskey; they’re an important ingredient,” said Jeff Arnett, Jack Daniel’s Master Distiller. “All of the color of Jack Daniel’s and more than half of our whiskey’s flavor is derived from the barrel. We believe in the importance of the barrel in making our whiskey so much that we are the only major distiller that makes its own barrels.
Brown-Forman officials said the tremendous growth of the Jack Daniel’s Family of Brands both domestically and internationally necessitated building the new cooperage.