Area attracts 1.4 million visitors annually
LOUISVILLE, Ky. (March 6, 2017) — Louisville officials today unveiled the 2017 South Points Scenic Area Map and calendar of events, featuring attractions such as Churchill Downs, restaurants, libraries, parks, businesses and museums. The South Points Scenic area attracts 1.4 million visitors annually.
The map also details the history of the area, including tidbits about the Wet Woods, West Point and Ford Duffield, Mann’s Lick, Riverside, the Farnsley-Moremen Landing and The Little Loomhouse.
The South Points Scenic Area initiative is the brainchild of the Southwest Dream Team, an organization featuring business and civic leaders that was formed in 2008 to promote economic development and tourism in South Louisville.
The Southwest Dream Team is responsible for the development, printing and distribution of the 100,000 South Points maps to hotels and other locations throughout Metro Louisville, an effort that’s also supported by the Louisville Convention and Visitors Bureau.
Officials also announced the creation today of a South Points Scenic Area Facebook page and Twitter feed to help keep citizens and visitors to the area better informed about activities and events.
The project also includes highway signage to direct visitors to points of interest. Four signs along Kentucky interstates and approximately 50 signs along main thoroughfares with the South Points Scenic Area logo direct visitors to attractions.
More signage is slated to be installed for to draw attention to attractions such as the Stizel-Weller Distillery, the Little Loom House, Sun Valley and Bobby Nichols golf courses and the Go Ape! Treetop Adventure course at Jefferson Memorial Forest. New sponsors of the map include the Altitude Trampoline Park on Dixie Highway and the South Points Farmer’s Market, located at Taylor Boulevard in the Save-A-Lot parking lot on Taylor Boulevard.