LOUISVILLE, Ky. (March 20, 2018) – Long John Silver’s (LJS) today celebrated the opening of its newest location in Louisville, Ky., with a grand opening ceremony at the new restaurant, located on the corner of Westport Road and Goose Creek Road. James O’Reilly, the company’s CEO, was joined by Louisville Mayor Greg Fischer and members of the LJS executive team as they rang the ship’s bell to officially open the restaurant for business.
“This grand opening marks an exciting turning point for our brand,” said O’Reilly. “A new era of growth for LJS begins with our new flagship restaurant and will continue as we upgrade existing restaurants and open new units.”
The flagship restaurant debuts Long John Silver’s True North Design, which represents the third major redesign in the brand’s history . Over the next few yearsTrue North will replace the traditional Cape Cod style design that is original to the brand’s beginning. Also new is a grilled seafood line, which includes shrimp, wild caught Alaskan salmon and several new dessert offerings.
The flagship also boasts the brand’s drive-thru of the future. Long John Silver’s is the first quick service restaurant company to install the system, featuring three 55-inch high definition digital video screens backed by cutting edge DT audio and driven by a computer operated ordering and display system. Restaurants already featuring the cutting-edge technology have experienced double digit sale growth and increased order accuracy.
Founded in 1969, Long John Silver’s is the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. For more information visit www.ljsilvers.com.