LOUISVILLE, Ky. — Doe-Anderson has hired Matt Woehrmann as executive vice president, managing director of global brands. He has led marketing efforts for global brands including Coca-Cola, Chevrolet, Microsoft, L’Oréal, Unilever and Johnson & Johnson. Much of his career was spent with McCann Worldgroup in New York, Detroit, Mexico City and Atlanta.
Most recently, he served as chief executive officer at a McCann subsidiary, Fitzco, where he led a team of more than 150. Under his leadership, Fitzco saw significant growth and transformed capabilities, adding national brands to its roster and winning an array of top-tier industry awards.
Matt is also board chair and co-founder of Advertising for Change, a multiagency organization focused on increasing diversity, equity and inclusion in advertising.
At Doe-Anderson, Matt will lead the agency’s integrated business with global client Maker’s Mark and its parent company, Beam Suntory. As a new addition to the leadership team, he will also be charged with further expanding the agency’s capabilities for work with global brands and clients.
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