LOUISVILLE, Ky. — Doe-Anderson has hired Matt Woehrmann as executive vice president, managing director of global brands. He has led marketing efforts for global brands including Coca-Cola, Chevrolet, Microsoft, L’Oréal, Unilever and Johnson & Johnson. Much of his career was spent with McCann Worldgroup in New York, Detroit, Mexico City and Atlanta.
Most recently, he served as chief executive officer at a McCann subsidiary, Fitzco, where he led a team of more than 150. Under his leadership, Fitzco saw significant growth and transformed capabilities, adding national brands to its roster and winning an array of top-tier industry awards.
Matt is also board chair and co-founder of Advertising for Change, a multiagency organization focused on increasing diversity, equity and inclusion in advertising.
At Doe-Anderson, Matt will lead the agency’s integrated business with global client Maker’s Mark and its parent company, Beam Suntory. As a new addition to the leadership team, he will also be charged with further expanding the agency’s capabilities for work with global brands and clients.
Click here for more Kentucky business news.