Home » Icon Marketing strengthens digital commerce capabilities with acquisition of Spaceshop

Icon Marketing strengthens digital commerce capabilities with acquisition of Spaceshop

COVINGTON, Ky. — Icon Marketing Communications, a fast-growing omnichannel commerce agency based in Greater Cincinnati, announces the acquisition of a Toledo-based eCommerce agency Spaceshop, adding certified Amazon, Shopify and Adobe Commerce expertise to Icon’s services.

“Since we opened our doors 25 years ago, we have been helping brands excel in the lower- to mid-parts of the purchase funnel by converting shoppers to buyers,” said Shawn Murdock, Icon founder and CEO. “Our agency growth strategy is to align with clients’ long-term goals by investing heavily in commerce expertise and technology that strengthens our ability to influence omnichannel shoppers. With the consumer shopping journey becoming more complex, the acquisition of Spaceshop enables us to better navigate those complexities by becoming the go-to commerce agency based in the Midwest.”

The deal, finalized in April 2022, provides Icon with additional web development and marketplace channel capabilities, while also bolstering in-house strategy, creativity, content, digital media and project management capacity.

“Spaceshop offers clients the attentiveness of a small agency, the agility of a production studio and the innovation of a technology platform,” said Josh Baltzell, Spaceshop co-founder and Icon senior director of technology. “Joining the incredibly talented team at Icon will allow us to do that on a significantly larger scale. We’ll continue to help our clients boost their brand and sales from DTC to marketplace channels to retail, social and beyond.”

Co-founders Brandy Alexander-Wimberly and Baltzell will stay with the company and join Icon’s leadership team. Alexander-Wimberly will lead Icon’s eCommerce strategy and Baltzell will lead the web development practice for the agency.

Currently, Icon has over 100 team members. In addition to the acquisition, the agency plans to add several new employees in the coming months to accommodate anticipated growth for the Ohio and Kentucky teams.

This is the second of several acquisitions planned to accelerate Icon’s growth and capabilities. In November 2020, Icon acquired Seattle-based agency Marketplace Clicks. Earlier in 2020, the agency relocated from a 6,000-s.f. space in Ft. Mitchell, Ky., to a 26,000-s.f. restored warehouse in Covington, Ky. to accommodate an increase in staffing.

Icon is one of the fastest-growing marketing and advertising agencies in the Greater Cincinnati region and state of Kentucky. Icon has served clients around the country, including Tempur-PedicThe Gorilla Glue Company, and Deckorators.

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