LOUISVILLE — Wild Eggs, a breakfast, brunch and lunch restaurant chain headquartered in Louisville, announced the return of one of its founders, JD Rothberg, who assumes the role of senior vice president of operations. Rothberg pledges to elevate Wild Eggs into the premiere breakfast place, emphasizing the importance of high-quality food, company culture and unparalleled service.
Founded in 2007, Wild Eggs was acquired by a private equity fund in January 2023. The restaurant has garnered national recognition for its innovative approach characterized by a scratch kitchens using of fresh, quality ingredients and creative, chef-driven menu. Signature dishes include the Kalamity Katie Border Benedict, Potato Head Casserole, Mexico City Chilaquiles, and the award-winning Kelsey’s KY Brown
“We’re thrilled to welcome JD back home,” said CEO Andy Abbajay. “JD helped build an innovative concept that inspired the breakfast industry, and we know that with his support, passion and commitment to excellence, Wild Eggs will continue the momentum in 2024.”
“Leaving Wild Eggs nearly five years ago was humbling,” said Rothberg. “Founding this concept was a labor of love, and when I left, it was a period of mourning – Wild Eggs was my baby, but it afforded me invaluable insights and reaffirmed my passion for the restaurant industry. I hope to impart to our team that what we do is very important. People spend their precious time and hard-earned money with us, so it’s our duty to exceed their expectations.”
As SVPresident of operations, Rothberg will oversee day-to-day operations. He said his goal is to continue the chain’s success and use his operational experience to help elevate the guest experience.
Rothberg emphasizes the pivotal role of personal connection in fostering memorable guest experiences. “In an industry inundated with options, our commitment to personalized service and genuine hospitality sets Wild Eggs apart. Our team members are the heart and soul of our operation, and nurturing their talents and fostering a culture of excellence is paramount to our success.”
Rothberg said he is looking forward to contributing to the restaurant chain’s ongoing expansion and momentum of the company. “Wild Eggs’ new leadership team has made remarkable changes with technology, process and culinary innovations – specifically, getting the platform ready for aggressive growth plans with new catering options, franchising expansions and innovative menu items, and I look forward to contributing to this momentum. By upholding the standards and goals that defined Wild Eggs at its inception, we’re ready to expand our reach.”
Rothberg left Wild Eggs in late 2019 to pursue different avenues, including most recently serving as director of operations for Bluegrass Restaurants Holdings.
