LEXINGTON, Ky. (May 9, 2018) – McDonald’s restaurants in the Lexington-area today announced that they now officially offer fresh beef Quarter Pounders and Signature-Crafted Recipe sandwiches in all participating restaurants across the state. The quarter-pound burgers are cooked right when ordered and served hot off the grill with customers’ favorite toppings.
“The change to fresh beef Quarter-Pound burgers is the most significant change to our McDonald’s system in Lexington since all day breakfast,” Vice President and General Manager of the Ohio Region Gregg Ereio said.“This is the next step in our food journey as we build a better McDonald’s in every community we serve.”
McDonald’s food journey has included: a commitment to serving only cage-free eggs in the U.S. by 2025; serving chicken not treated with antibiotics important to human medicine; removing artificial flavors/colors/preservatives from Chicken McNuggets; and serving sustainable fish on all Filet o’ Fish sandwiches in the U.S. as determined by the Marine Stewardship Council.
In test markets, the Fresh Beef Quarter Pounders generated high marks in customer satisfaction and intent to repurchase. Owner/operators also say it gives customers an opportunity to create their own taste profiles on their hamburgers.
“The cooked-when-ordered fresh beef Quarter Pounder is presenting a new type of opportunity for many customers who love to ask us to add their favorite toppings to their burger,” local McDonald’s Owner/Operator Denise Long said. “Lexington-area customers want to try everything from guacamole and fresh-cracked eggs to bacon or mayo on their burgers.”
All of McDonald’s burgers, including the new fresh beef Quarter Pounders, use 100 percent beef with absolutely no fillers, additives or preservatives. Quarter-pound burgers include the Quarter Pounder with Cheese, Double Quarter Pounder with Cheese and Signature Crafted Recipe burgers.