LOUISVILLE, Ky. (June 4, 2018) — Brown-Forman is returning to its past and releasing a new bourbon brand based on an old name, King of Kentucky. Hitting shelves June 29, the first release of King of Kentucky will be a limited, 14-year-old Kentucky straight bourbon.
Available only in Kentucky, the first release will produce approximately 1,000 bottles with a suggested retail price of $199.
King of Kentucky was established in 1881 as a Kentucky straight bourbon whiskey. Brown-Forman acquired the brand in 1936 from Selected Kentucky Distillers and, by 1940, converted it to a blended whiskey until it was discontinued in 1968.
“Given Brown-Forman’s 148-year history of crafting great Kentucky bourbon, it is a memorable event to bring back to life a long retired brand and to introduce it to a new generation of aficionados,” said Master Distiller Chris Morris. “King of Kentucky will provide whiskey connoisseurs with a rare look into Brown-Forman’s rich barrel archives.”
King of Kentucky will be an annual/ongoing periodic release of a single barrel inventory and feature a barrel-strength, minimally-filtered proof presentation.
Due to the rarity of these barrels, there will be no defined annual volume. Just like the extra time it takes for the liquid to age, the package will also show a personal craftsmanship. It will feature handwritten details including proof, age, warehouse location, lot number, serial number, barrel number, and be hand-signed by Master Distiller Chris Morris.