New Collection Offers Comfort and Support of the Country’s Most Highly Recommended Bed at a “Surprisingly Affordable” Price Point
LEXINGTON, Ky. (Jan. 30, 2012) PRNewswire — Tempur-Pedic International Inc. (NYSE: TPX), the leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, today unveiled its newest collection of mattresses: the TEMPUR-Simplicity™ Collection.
The new line provides the authentic comfort and support Tempur-Pedic® is known for at a surprisingly affordable price point, helping more consumers than ever experience their best night’s sleep. The collection features three new mattresses that offer a Tempur-Pedic solution for every sleep preference: the TEMPUR-Simplicity™ Firm, TEMPUR-Simplicity™ Medium and TEMPUR-Simplicity™ Soft.
Each mattress features the latest formulation of Tempur-Pedic’s proprietary TEMPUR® material, TEMPUR-Essential™, providing the pressure-relieving comfort and contouring support that traditional spring mattresses lack. Below the TEMPUR-Essential material, the unique design of the new SimplicitySupport™ System enhances comfort and provides body support and alignment.
“The TEMPUR-Simplicity Collection offers consumers who desire Tempur-Pedic beds, but have not considered a premium mattress, the opportunity to become Tempur-Pedic owners,” said Rick Anderson, president of Tempur-Pedic North America. “The collection offers the comfort, support and no-motion disturbance benefits our customers expect in a simple, elegant design, giving satisfied Tempur-Pedic owners even more reasons to recommend the brand.”
“This launch greatly expands Tempur-Pedic’s business potential in the category by doubling the size of our addressable market,” said Chad Colony, senior vice president of U.S. sales for Tempur-Pedic. “We expect the TEMPUR-Simplicity Collection to further accelerate the market shift from spring mattresses to consumer-preferred non-spring mattresses and raise the average unit selling price (AUSP) and profitability for the entire market.”
The introduction follows almost two years of consumer research and product development, including more than 2,500 consumer prototype evaluations. Twelve rounds of testing on the three models also revealed that half of those who tested a TEMPUR-Simplicity bed will seriously consider it for their next purchase. Backed by a full 10-year warranty, the TEMPUR-Simplicity Firm, TEMPUR-Simplicity Medium and TEMPUR-Simplicity Soft will retail for $1,499 each (Queen Flat Set). Supported by national television advertising, the collection will become available nationwide at authorized Tempur-Pedic retailers and through tempurpedic.com beginning in April 2012.
Tempur-Pedic International Inc. (NYSE: TPX) manufactures and distributes mattresses and pillows made from its proprietary TEMPUR pressure-relieving material. It is the worldwide leader in premium and specialty sleep. The Company is focused on developing, manufacturing and marketing advanced sleep surfaces that help improve the quality of life for people around the world. The Company’s products are currently sold in over 80 countries under the TEMPUR and Tempur-Pedic brand names. World headquarters for Tempur-Pedic International is in Lexington, Ky. For more information, visit www.tempurpedic.com or call 800-805-3635. SOURCE Tempur-Pedic International Inc.
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