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Baird rebranding the Louisville skyline

Signage for Hilliard Lyons Trust Co, went up at 500 West Jefferson this week. New Baird signage will be installed at the top of the building on two sides this weekend, weather permitting.

LOUISVILLE, Ky. — Wealth manager Baird is in the process of installing exterior signage at its main Kentucky offices at 500 West Jefferson in Louisville, which is prominent in the city skyline.

Hilliard Lyons and Hilliard Lyons Trust Co. became wholly owned subsidiaries of Baird in April 2019 and successfully converted to the Baird platform last fall.

Signage for Hilliard Lyons atop 500 West Jefferson is down and it’s expected the Baird signage will be going up on top of the building (two sides) starting this weekend and into next week, assuming the weather cooperates, according to Baird.

Signage for Hilliard Lyons Trust Co., which is retaining its name and branding, is already up above the street entrance to the building.