Home » Breeders’ Cup unveils branded face masks for COVID-19 relief

Breeders’ Cup unveils branded face masks for COVID-19 relief

LEXINGTON, Ky. — The Breeders’ Cup, one of Thoroughbred horse racing’s most prestigious international events, introduced Thursday Breeders’ Cup branded face masks, currently available for preorder at BreedersCupShop.com.

The masks feature the brand’s signature horsehead profile printed with its traditional purple background. All Breeders’ Cup proceeds will be donated to Breeders’ Cup Charities, the organization’s official charity outreach program, for COVID-19 relief efforts. As health authorities including the World Health Organization and Centers for Disease Control and Prevention recommend covering the nose and mouth in public settings to reduce spread of the virus, the masks will encourage fans to support both COVID-19 containment and the horse racing industry at large.

Fans can now preorder one face mask for $15 or a pack of three masks for $25, and each purchase will arrive with disposable filters. Each reusable face mask features an elastic band and an interior pouch for anti-dust filters that ensure a secure and comfortable fit while minimizing transmission of respiratory droplets.

“As the world continues to adapt to the new normal, it has become readily apparent that wearing facial coverings in public remains a crucial part of flattening the curve,” said Drew Fleming, president and CEO of Breeders’ Cup. “Promoting health and safety has always been the Breeders’ Cup’s foremost priority, and we hope to encourage people to band together and take precautionary measures to fight the virus with our new face masks while simultaneously showcasing their enthusiasm for our brand and everything it stands for.”

The Breeders’ Cup face masks are the latest in a long line of COVID-19 relief efforts launched by the organization in recent months.

Most recently, Breeders’ Cup celebrated Mother’s Day with Blessings for the Backstretch, an initiative that supported mothers working on the backstretch of Santa Anita Park.

Earlier in May, the organization launched the Breeders’ Cup T-Shirt Design Contest, an interactive campaign developed to generate awareness and donations for horse racing industry workers.

The brand also continues to run a recurring virtual happy hour series titled Cocktails & Conversation, first introduced in April and currently in its sixth week of production, to raise proceeds for backstretch communities affected by the health crisis.

Breeders’ Cup has additionally made generous commitments to the Race Track Chaplaincy of America and the Commonwealth of Kentucky to provide monetary aid and personal protective equipment for both backstretch and frontline health workers in need.

Breeders’ Cup’s face masks are intended as fashion accessories and do not replace other recommendations to limit the community spread of COVID-19, including social distancing, staying home and maintaining hygienic measures such as hand washing.

To preorder the Breeders’ Cup face masks online, please visit  BreedersCupShop.com. To learn more about Breeders’ Cup’s efforts to support the horse racing community, please visit BreedersCup.com/donate.