Beverage alcohol industry veteran joins Aperity as VP of business development

LOUISVILLE, Ky. — Aperity Inc., an innovative provider of data management and analytic solutions for supply chain partners, announced Tuesday that beverage alcohol industry veteran Mario Gutierrez has joined the team as vice president of business development, responsible for developing the client growth strategy in Aperity’s growing beverage alcohol vertical.

Gutierrez has over 20 years of research and data experience working to ensure client success at CPG manufacturers, and specifically, beverage alcohol suppliers and distributors, much of it spent at Nielsen.

Having first become enamored with the beverage alcohol industry while helping to run the family wine shop, he brings a unique and innovative perspective to clients through his years of experience working with big data. In his tenure at Nielsen, Gutierrez held a number of increasingly senior roles and most recently led the Nielsen TDLinx team where he created the product’s first Beverage Alcohol “Roundtable” – a gathering of key suppliers and distributors to discuss the challenges facing the industry in an increasingly data-driven world.

Prior to that, he served as the product leader for TDLinx, the Beverage Data Network (BDN), and a number of media measurement solutions.

Gutierrez has a B.A. in English from the University of Rhode Island where he attended after serving four years as a software developer in the U.S. Air Force.

“Mario is a talented and seasoned marketing and product management executive with deep expertise working with beverage alcohol suppliers and distributors,” said John Madalon, Aperity founder and CEO. “We are excited to have him join our growing team of industry experts as we create revolutionary products to facilitate improved business insights between supply chain partners.”

Gutierrez joins other Aperity recent hires including David Palmer as chief product officer, Brent Arslaner at chief revenue officer and Al Wallander as chief financial officer.

Aperity’s recently launched its revolutionary Beverage Data Exchange, the industry’s first open community-centric data solution that helps facilitate business insights between supply chain partners. Aperity’s Beverage Data Exchange makes it simple to connect, clean, harmonize and deliver.

To learn more about the future of data on Asperity’s open, accurate and flexible platform, visit https://aperity.com/.