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Wiser Strategies hires client relations specialist

Luke Florence
Luke Florence

LEXINGTON, Ky. — Luke Florence has joined full-service communication firm Wiser Strategies as client relations specialist.

Florence, a Lexington-native, will focus on business development projects as well as maintaining existing client relationships. He will graduate with a BA in business administration in management and marketing from the University of Kentucky in December 2020.

Luke previously worked with Cup of Commonwealth as head roaster, assistant trainer and wholesale coordinator where he expanded wholesale customers throughout Lexington and managed purchases of green coffee from multiple countries. His other experience includes an accounting internship with Gray Construction where he maintained bank reconciliations for the billion-dollar company, organized expense sheets, balanced general ledgers and more.

Wiser Strategies is a full-service communication consulting firm based in Kentucky. Client experience includes a range of businesses and not-for-profits. The company is especially known for communication and marketing campaigns, branding, media relations and crisis management.