Home » Brown-Forman creates Europe and Emerging International units, names leaders

Brown-Forman creates Europe and Emerging International units, names leaders

LOUISVILLE, Ky. — With the goal of unlocking growth, Brown-Forman announced organizational structure change within its international business, creating Brown-Forman Europe and Brown-Forman Europe.

Marshall Farrer was named president of Brown-Forman Europe, and Thomas Hinrichs was named president of Brown-Forman Emerging International. Farrer will join the executive leadership team (ELT) and Hinrichs will continue to serve on the ELT. The changes are effective August 1, 2020.

“As we seek to deliver balanced geographic growth with competitive routes to consumers, we must have an agile and simplified organizational structure,” said Lawson Whiting, president/CEO of Brown-Forman Corp. “Thomas and Marshall are innovative and resourceful leaders who reflect the values of Brown-Forman.”

Hinrichs has 23 years of experience at Brown-Forman with deep knowledge of what it takes to drive growth in emerging markets, a company news release states, describing him as highly valued for his global mindset and strategic focus and commitment to culture and engagement. The markets in the Emerging International Division include: Global Travel Retail (GTR); Asia; Australia/New Zealand; Latin America; and Russia/CIS/Turkey/India/Middle East and Africa.

Farrer brings 22 years of invaluable experience to this role as a proven leader of regions and brands, most recently leading Developed APAC and GTR. He brings a unique perspective to both Europe and the ELT as a member of the Board of Directors and as a Brown family shareholder, the company release states. The markets in the Europe Division include: UK/Ireland; Germany/Czechia; France/Spain/Portugal; Poland; and the greater Europe markets that make up Developing Europe.

Headquartered in Louisville for 150 years, Brown-Forman Corp. has over 4,800 employees and sales in 170 countries. Its beverage alcohol brands include Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin.