LEXINGTON, Ky. — AMR Management Services, a Kentucky-based association management firm, has announced that two key staff members — Julie Pelstring and Mike Cooke — have been promoted to director positions. These newly created roles will better position AMR’s team to serve our clients’ increasing needs.
Pelstring has been named AMR’s creative director. In this new role, she will provide our client-partners with design and branding expertise that will elevate their visual presence and strengthen their brand awareness. Pelstring has been providing design solutions for AMR since 2017 and has been an in-house design professional for 15 years.
Cooke has been promoted to the position of AMR’s director of web strategy. An AMR employee since 2014, his talents include data analysis, web design and implementation of digital technology solutions. As strong web presence is necessary in ensuring our client-partners continue to reach their audiences and bring in new members, this new role will enable him to lead the AMR web team and better navigate the digital landscape.
“Both Mike and Julie have been integral parts of AMR’s creative design and web services for several years,” said Nick Ruffin, AMR president and CEO. “Expanding their roles and modernizing the structure of our creative team are the next steps in AMR’s growth in this area, allowing us to provide our client-partners with even more services to increase their market presence.”