LOUISVILLE, Ky. — Big Blue Swim School, one of the nation’s fastest-growing swim school franchises, is bringing three swim schools to Louisville, adding 100-plus jobs to the community. The goal is to open one location per year over the next three years.
Big Blue Swim School is currently looking for franchise partners in the Greater Louisville market as the brand presents a high-quality investment opportunity and best-in-class consumer offerings.
“What makes Big Blue so special is that we are teaching children a vital life skill,” said Chris DeJong, Big Blue’s founder and president. “We are currently interested in meeting with potential franchise partners who want to make a difference in their community.”
With five locations in Chicago, one in Atlanta, and another 80 units in development, Big Blue Swim School has identified Louisville as a key growth market. With a goal of reaching 150 units by 2021, the brand is uniquely positioned to be the leader in the $3 billion learn-to-swim industry.
Since opening in 2009, Big Blue has changed the way swim lessons are taught. “Everything we do is focused on showing kids they can achieve anything through the magic of weekly swim lessons,” said DeJong. “This mission drives every operation at Big Blue and we are interested in working with franchise partners that will deliver our mission with passion and enthusiasm.”
Big Blue Swim School takes the unique approach of hiring exclusively full-time, highly trained swim associates, differentiating them from most kids concepts. Children are taught by caring professionals who are more easily retained than a part-time employee. Turnover is very low, which helps maintain consistency as a child has fun and builds trust with their instructor.
Big Blue is making life easier for parents by offering the ultimate flexibility in scheduling. “All of our pools have room for progress move-ups immediately when kids are ready and families can schedule multiple kids of various levels and ages to swim all at the same time,” said DeJong. “Our online software eliminates the challenges families can have when scheduling lessons for their family. And rescheduling lessons, when necessary, is always easy.”
For franchise partners, Big Blue delivers numerous differentiators including LessonBuddy, a proprietary enterprise system which allows partners to manage the business remotely. Other top-tier franchisor support services include data-driven site selection, construction, technology and marketing. “When our franchise partners open on day one, they operate as though they are a well established location, setting them up to scale quickly,” said DeJong.
To learn more about franchise opportunities, visit http://YourBigMomentStartsHere.com.
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