Home » UK Sports Academy Sets Marketing Seminar Dates in May

UK Sports Academy Sets Marketing Seminar Dates in May

By wmadministrator

The University of Kentucky Gatton College of Business and Economics has scheduled its 12th annual Sports Marketing Academy (UKSMA) for May 12-14.

The event, which will be held at UK, features a strong lineup of presenters from prominent sports organizations that include Greg Shaheen, senior vice president of basketball and business strategies, NCAA; Mike Aresco, senior vice president of programming, CBS Sports; Mark Whitworth, associate commissioner of external affairs, SEC; Chris Plonsky, women’s athletic director, University of Texas; Michael Kelly, associate commissioner, football, ACC; and Chuck Gerber, television consultant and former ESPN executive.

The UKSMA Professional Certification Program, which is designed for professionals with a strong interest in the field of sports marketing, is the first of its kind in the industry. The certification program is a rigorous academic experience taught in a university classroom setting by leading marketing faculty and sports marketing practitioners.

The cost of the three-day seminar is $625 ($350 for students); space is limited. Registration and additional information is available at sportsmarketing.org.