The University of Kentucky Gatton College of Business and Economics has scheduled its 12th annual Sports Marketing Academy (UKSMA) for May 12-14.
The event, which will be held at UK, features a strong lineup of presenters from prominent sports organizations that include Greg Shaheen, senior vice president of basketball and business strategies, NCAA; Mike Aresco, senior vice president of programming, CBS Sports; Mark Whitworth, associate commissioner of external affairs, SEC; Chris Plonsky, women’s athletic director, University of Texas; Michael Kelly, associate commissioner, football, ACC; and Chuck Gerber, television consultant and former ESPN executive.
The UKSMA Professional Certification Program, which is designed for professionals with a strong interest in the field of sports marketing, is the first of its kind in the industry. The certification program is a rigorous academic experience taught in a university classroom setting by leading marketing faculty and sports marketing practitioners.
The cost of the three-day seminar is $625 ($350 for students); space is limited. Registration and additional information is available at sportsmarketing.org.