LOUISVILLE, Ky. — Spectrum Reach, the advertising sales business of Charter Communications, on Thursday introduced a new initiative, “Rebuild My Town,” to help small businesses in local communities across its footprint rebuild and grow. The initiative will feature a monthly speaker series with celebrity entrepreneurs Bethenny Frankel, Daymond John, and Marcus Lemonis, hyperlocalized commercials featuring Spectrum Reach clients, and interactive events connecting businesses in local communities.
“In local communities across the country, business owners are looking for ways to navigate a constantly shifting environment,” said Michael Guth, senior vice president of marketing, Spectrum Reach. “With local experts who live and work in our communities, we are best positioned to serve the individual needs of local businesses. Whether it’s to help small businesses show their strength or big businesses show their localism, we will walk hand-in-hand with business owners to help them achieve their goals.”
Spectrum Reach will bring together three of the top celebrity entrepreneurs in business to provide clients with access to expert guidance and support to help them grow their businesses. Spectrum Reach will host an exclusive monthly “Rebuild My Town” VIP speaker series featuring celebrity entrepreneurs with extensive backgrounds and success in growing small local startups. Learn more on rebuildmytown.com.
Spectrum Reach has created hyperlocal, customized TV commercials in local markets across its footprint that feature a local client and introduce a new tagline: “Welcome to Spectrum Reach. Let us show you around the neighborhood.”
At the local level, interactive “Rebuild My Town” events will engage and connect business communities, allowing consumers and businesses to experience Spectrum Reach’s products and services first-hand. In October, Spectrum launched “Rebuild My Town Support Local Mosaics” to encourage support of area businesses during the holiday season. Virtual mosaics will be created in 34 markets using the logo and/or images of local businesses to produce one iconic market image symbolizing the uniqueness independent businesses bring to their communities. More than 3,500 local businesses have submitted images to be included in the virtual mosaics that will be unveiled in each market in December.