Applied Botanics announces new leadership

LOUISVILLE, Ky.Applied Botanics, LLC. a fully vertical developer of cannabidiol (CBD) products announces two new appointments to its leadership team. Effective immediately, Rich Calabrese will assume the role of vice president of sales and marketing and Kim Seifert will acquire the role of vice president of business development. Both Rich and Kim bring an extensive amount of knowledge and experience to their respective roles that will help Applied Botanics through its current growth trajectory.

Rich Calabrese, Vice President of Sales and Marketing  

A native of Rochester, NY Calabrese was formerly vice president at MarketCast, a global leader in research and analytics fueling fandom for the world’s leading studios, media platforms, sports, and lifestyle brands. With over 14 years in marketing, sales, and strategic consulting, Rich has worked alongside executives at a diverse and notable set of clients including Universal Pictures, Microsoft, WarnerMedia, Nike, and SeaWorld. Rich started his career at the Golf Channel, Churchill Downs, and the PGA of America.

Kim Seifert, Vice President of Business Development

A native of Regina, Canada, Kim is a pronounced project manager with over 25 years in IT, finance, and eHealth industries. Kim has led global infrastructure deployment projects with Weyerhaeuser, American, and United Airlines and was integral in the launch of the Microsoft global services model within EDS saving organizations tens of millions of dollars per year in operational expenditures.