Home » Op-Ed: Kentucky Retail Federation urges starting holiday shopping early

Op-Ed: Kentucky Retail Federation urges starting holiday shopping early

In light of supply chain issues and staffing shortages

By Steve McClain
Director of Communications and Public Affairs

The Kentucky Retail Federation is urging Kentuckians to get their holiday shopping done early this year. Supply chain issues, staffing shortages, and rising prices that have been exacerbated by the pandemic are among the leading factors contributing to what is sure to be a difficult holiday season for retailers and consumers alike.

Everything from Christmas décor and electronics, to packaged foods and carbonated beverages, is being impacted by supply chain disruptions, per CNBC. If you’re in the market for gaming consoles, toys, books, footwear, or apparel, sources say to buy sooner rather than later.

“The holiday season is a great time to support the retailers in your community. This year, we’re encouraging Kentuckians to get their holiday shopping done early and not wait until the last minute,” said Tod Griffin, president of the Kentucky Retail Federation. “Retailers across the state are doing everything they can to overcome the supply chain and staffing issues impacting our industry, and we ask shoppers for their patience and understanding.”

The Kentucky Retail Federation is advising consumers to do their research before heading to stores to make sure items are in stock and available and to check for any price changes. Purchasing gift certificates are also a great way to support the many businesses still recovering from the pandemic and a good alternative if an item you want isn’t currently in stock or won’t be available before the holidays.

Despite product shortages, consumers are feeling confident about their holiday spending, according to PwC’s 2021 Holiday Outlook. Almost 40 percent of all consumers indicated the pandemic would not affect their ability to spread holiday cheer this year, and 30 percent of consumers said they’ll spend more this holiday than last year.

“Kentucky’s retail industry has had to navigate many challenges over the last 18 months,” added Griffin. “But businesses and their hardworking employees have stepped up time and time again to serve their customers.”

Additionally, for those sending gifts in the mail, USPSFedEx, and UPS have released their ship-by dates for the holidays.

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