American distiller Luxco has secured listings with Ocado for two of its leading bourbon brands.
The Yellowstone Select Kentucky Straight Bourbon and Ezra Brooks Kentucky Straight Bourbon have been added to Ocado’s American whiskey category to meet growing demand from UK consumers. Both spirits have exceeded expectations.
Greg Mefford, International Sales Director at Luxco, said: “Working closely with our UK distribution partner, Lightbox Brands, we identified Ocado as an online retailer that’s seen exceptional growth, attracting UK consumers who’re looking for a choice of international products that can be purchased conveniently online.
“UK consumers are becoming more and more discerning with their purchases, spending a little more on products they can savor. Both Yellowstone Select and Ezra Brooks are fantastic examples of genuine Kentucky Straight Bourbons, with unique flavor profiles that will suit experienced American whiskey drinkers or those looking to try something new.
We’re delighted to be working with the team at Ocado as we approach the festive season, and we look forward to building on our partnership with the addition of more products in the future to further support our European growth.”
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