The Seattle Seahawks announced a new multi-year exclusive partnership with spirits producer Beam Suntory, introducing Jim Beam Bourbon as the Official North American Bourbon of the Seahawks.
As part of the partnership, Jim Beam, the world’s best-selling bourbon, will have exclusive team logo usage rights in the North American bourbon category, as well as branded merchandise and consumer activations. Jim Beam and Maker’s Mark, the iconic and pioneering handmade crafted bourbon whisky, will be available for sale throughout the stadium.
“The Seahawks are thrilled to partner with two iconic American brands to bring Jim Beam’s and Maker’s Mark’s premium bourbon products to our fans in new and exciting ways,” said Amy Sprangers, Chief Revenue Officer, Seattle Seahawks. “We look forward to a dynamic partnership with Jim Beam and Maker’s Mark for years to come.”
“Jim Beam has been bringing fans of all sports together since 1795, and we’re thrilled to join the Seahawks family with this exciting new partnership,” said Kelly Georgetti, West Region Senior Marketing Director for Beam Suntory. “We look forward to enjoying a Jim Beam Highball at Lumen Field and playing a role in many Seahawks celebrations and victories for years to come!”
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