Home » $5.3 million in recovery funding to 103 tourism, destination marketing groups

$5.3 million in recovery funding to 103 tourism, destination marketing groups

Funding will support economic recovery of the commonwealth’s $8.9 billion tourism industry

FRANKFORT, Ky. — Gov. Beshear joined the Tourism, Arts and Heritage Cabinet and members of the General Assembly to announce that 103 tourism and destination marketing organizations in 88 Kentucky counties will receive a total of $5.3 million in funding.

The Beshear administration has been committed to ensuring the tourism industry is positioned to thrive in a post-pandemic economy. In December, the Governor reinforced his commitment to the industry by dedicating more than $5.3 million in federal funding to promote travel, tourism and outdoor recreation in the commonwealth.

The Governor announced that more than $4.6 million will be directly awarded to tourism and destination marketing organizations. Tourism partners from the following organizations joined the Governor in Frankfort to celebrate the administration’s latest investment in the tourism industry.

• Louisville Tourism $1,368,474
• meetNKY $883,155
• VisitLex $544,959
• Bowling Green Area Convention & Visitors Bureau $164,155
• Paducah Convention & Visitors Bureau $114,446
• Visit Owensboro $90,202
• Elizabethtown Tourism & Convention Bureau $89,364

An additional $678,624 will be allocated directly to the commonwealth’s nine tourism regions to support regional marketing and promotion. Previously, the Governor dedicated $2.8 million in federal funding to support the creation of regional marketing campaigns.

The total economic investment for tourism and destination marketing organizations combined with the regional distribution is as follows:

• Bourbon, Horses, and History $1,727,086
• Northern Kentucky River $1,024,686
• Bluegrass, Horses, Bourbon and Boone $937,804
• Western Waterlands $376,335
• Caves, Lakes and Corvettes $347,052
• Bluegrass, Blues and BBQ $251,821
• Kentucky Appalachians $250,125
• Daniel Boone Country $236,787
• Southern Kentucky Vacations $194,554

Tourism is an $8.9 billion industry that supports economic growth in both rural and urban communities in Kentucky. Throughout the pandemic, the commonwealth has invested more than $13 million in the tourism industry to strengthen promotional and advertising efforts and encourage safe travel to Kentucky through the development of new marking campaigns.

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