Heaven Hill Distilleries Inc. has formed a joint venture with Tierra de Agaves, a Mexican spirits company founded by Francisco Beckmann and sons, former co-owner of Jose Cuervo. The partnership, which involves joint ownership of the Lunazul and La Certeza Tequila brands, combines Heaven Hill’s global distribution network and marketing expertise with Tierra de Agaves’ focus on growing premium agave plants and producing estate-grown tequilas.
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