High-profile economic development section could reach 12.3 million readers
FRANKFORT, Ky. (Dec. 3, 2012) – Gov. Steve Beshear last week unveiled a 32-page editorial supplement that will be featured in Hemispheres, the onboard magazine of United Airlines. The special section, which is dedicated to showcasing Kentucky’s business climate, will be available to approximately 12.3 million passengers during December.
“Through the end of December, millions of air travelers all over the world will be reading about Kentucky, our innovative companies, entrepreneurial spirit and dynamic business climate,” Beshear said. “The magazine will show why Kentucky is a great place to invest or relocate, and is the perfect platform to share Kentucky’s story.”
The special section takes a glimpse into Kentucky’s past, present and future corporate landscape, as well as highlights Kentucky products and innovations that are having a global impact. Additionally, the feature explains how Kentucky is tackling some of the most pressing issues of our time, such as the aging care crisis and food shortages.
Kentucky is the first state to be featured in this new economic development series by Hemispheres.
“This is a remarkable opportunity to showcase the state’s business diversity and innovation,” said Larry Hayes, secretary of the Cabinet for Economic Development. “The exposure that Kentucky’s business climate will receive because of this extensive editorial coverage is priceless, and we’re proud to have been chosen to be the first state featured.”
United Airlines estimates Hemispheres reaches more than 12 million passengers per month, with 90 percent of readers having a college education and 62 percent with professional/managerial occupations.
“We were overwhelmed with the support from the Kentucky leadership team and the business community in the state,” said Stephen Andrews, publisher of Hemispheres. “This truly was a collaborative effort that helped immensely with our Dossier launch. Through United’s global reach into the business travel market and Hemispheres unique ability to capture their undivided attention, Dossier will leave our readers fully informed about the infrastructure and opportunities to expand or relocate their business into the state of Kentucky.”
The article will be available at www.hemispheresmagazine.com, as well as via the Hemispheres app for mobile devices.